MIAMI – September 9, 2021 – BucksApp, the personal financial partner, has recently launched a new app to help Americans manage their day-do-day spending. This app is an effective solution for anyone looking to improve their financial wellbeing with minimal effort. Since BucksApp is integrated with practically all financial institutions, users can start improving their financial habits seamlessly.
The team has developed and perfected the right tools that allow users to track their spending, use budgets, and keep complete visibility and control of their day-to-day personal finances. BucksApp keeps users up to date with personalized alerts and shows them exactly where their money goes through a daily expense tracking and weekly and monthly reports. These reports are based on a reliable categorization system built on artificial intelligence. BucksApp users have access to a monthly budget, initially suggested automatically but also customizable at any point of time. Users therefore know how much they have left to spend and can save by adjusting their budget limits. They feel safe, because BucksApp will alert on any overspending, irregular transactions, or a low balance to prevent high bank overdraft charges.
This new app has only been live commercially since July and is already showing some encouraging numbers. A BucksApp core user (who has set up all features) will check the app on average twice a week to get an overview of how much and where they have been spending. The average session in the app will last over two minutes-all that is needed to make informed day-to-day financial decisions as you go. Users on the 30-day free trial have shown a strong interest in the app, as over 50% have set up their budget.
“Our team has been able to quickly deliver a competitive product in the market, and the early traction metrics are showing progress with limited marketing efforts. The focus right now is continuing to improve the product while adding new features, accelerating customer acquisition.” – Sebastian Romero, Founder and CEO of BucksApp.
Today, the BucksApp team comprises 17 employees, including software engineers, data scientists, machine learning specialists, and digital marketers. Most of the team is based in Asuncion, Paraguay, with a small office in Miami, Florida.
On the leadership side, there has been an exciting development: Mikael Grahne, former President and CEO of Millicom International is now BucksApp’s leading strategic advisor. As commented by Sebastian, “having Mikael’s support on strategic matters is shortening the learning curve and helping us move faster towards our goals as a company”.
BucksApp believes that the key to consistent and healthy management of day-to-day personal finances is to have the perfect bundle of tools while not overwhelming users with complexities. Today’s consumers require simple, useful and reliable solutions, and BucksApp is here to help.
BucksApp is building the easiest-to-use financial assistant app for consumers anywhere in the world. They offer the best combo of features with seamless user experience: (1) automatic first budget based on past transactions, fully customizable at any point of time (2) adjustable expense tracking (3) personalized alerts covering low-balance, unusual spending and budget excesses (4) reports based on a reliable categorization system built on AI. In the US, they sell it directly to consumers through a mobile app.
Globally, they will soon offer it to consumers via traditional banks (on a SaaS, white-label basis), starting in Latin America.
BucksApp has a single product focus (consumers) with different channels.
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