Email application is primarily used for exchanging mails; however, it does include various features such as calendar, task manager, contact manager, note taking, journal, and web browsing. In addition, these applications are also used as standalone applications and can function with some exchange servers for multiple users in an organization. This can facilitate shared mailboxes and calendars, SharePoint lists, meeting schedules and exchange public folders.
Nowadays, the on-premises sub-segment dominates in terms of market share of the global email applications market, but with the growing popularity of email applications on cloud based platforms, this sub segment is expected to lose market share significantly during the forecast period.
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The value of the global email applications market is anticipated to witness a CAGR of 5.2% during the forecast period of 2020-2030.
“The increasing adoption of SaaS solutions and the enterprises for high productivity with digital businesses across the globe, which in turn is expected to boost the growth of the email applications market,” Says the FMI Analyst.
The global market for email applications comes with its own set of challenges that restrict revenue growth
No market is devoid of challenges and the global email application market is no exception. One of the primary factors restraining market growth is the aspect of security. A compromise of business email deployed on Windows and other operating environments is likely to pose grave challenges to the global market. Further, easy accessibility to cloud based email applications by fraudulent individuals may cause grave concerns to the organization regarding the security of critical enterprise data.
Key Takeaways of Email Applications Market Study
- Among the deployment segment, the pubic cloud sub-segment is expected to witness a high growth rate during the forecast period, due to the flexibility and convenience offered by cloud applications.
- East Asia is expected to create lucrative growth opportunities for players in the email applications market, owing to increasing penetration of email application to manage business connections and profile on social networking websites in the countries of this region.
Increasing Adoption of Email Applications Market amid the COVID-19 Pandemic outbreak
During the COVID-19 crisis, remote working brings productivity challenges and new security risks. Cybercriminals can take advantage of distracted employee email behavior and web browsing behavior. Secure remote workers from the rising volume of COVID-19-themed email threats that impersonate organizations like World health organization (WHO) and centers for disease control and prevention (CDC). According to a leading IT security company Barracuda Networks, there has been a surge in spear-phishing email attacks since January 2020, where they detected more than 9000 phishing emails linked to COVID-19 financial donation subjects, alone in the month of March 2020.
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The report profiles some of the leading companies operating in the global email application market including Microsoft Corporation, IBM Corporation, Google Inc., Micro Focus International Plc, NEC Corporation, Amazon.Com, Hitachi, J2 Global Inc., and Fujitsu. Top market players are adopting strategies such as new product launches and key market partnerships to improve their product offerings. For instance, IBM Corporation launched its enterprise cloud migration services to enable organizations to migrate their businesses to a hybrid cloud environment with low cost and low risk
More Valuable Insights on Email Applications Market
FMI’s report on the email applications market is segmented into two major sections such as deployment type (public cloud, and on premises), and region to help readers understand and lucrative evaluate opportunities in the email applications market.
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