Sarlat-la-Canéda, France and Portland, Oregon, USA – September 13, 2021 – Sarlat Rugby Team and LUXE Digital Now Corporation today announced the signature of a large sponsorship and marketing agreement that covers the entirety of the upcoming 2021-2022 French rugby season.
The deal and value proposition, initiated by Wiehan Hay, a South African rugby player and marquee Sarlat Rugby signing during the offseason, was signed on September 6, 2021, respectively by Jacqueline Hudson, president and CEO of LUXE Digital Now, and Dom Einhorn, president and CEO of Sarlat Rugby.
South African lock, Wiehan Hay, donning the Sarlat Rugby jersey and new LUXE spokesperson.
“This partnership and sponsorship agreement is a match made in heaven,” stated Dom Einhorn. “Not only is Jacqueline a die-hard rugby fan who understands the intricacies of our game, but as the ‘woman in charge’ at LUXE Digital, she is also very well positioned to capture and leverage the immediate media and branding opportunities our team and its players can deliver to LUXE and the brands LUXE represents.”
LUXE Digital Now’s logo the Sarlat Rugby jersey. The LUXE logo will be featured on the jerseys of the A and B teams, as well as on the womens jerseys.
According to Jacqueline Hudson, “Sarlat Rugby represents the very essence of what our brands – LUXE included – are looking for in a sponsorship and marketing agreement: grit, resilience and dedication along with a hard focus on technology as a lever to build a brand, in addition to a rapidly-growing, global media footprint. Who does not like to root for the underdog, especially when that underdog is shaping up to become a leading player on and off the field?”
The signed agreement includes a heavy dose of native content production and distribution, team and player influencer marketing initiatives, web and mobile content syndication and, of course, jersey and gear sponsorship.
Argentinian rugby players, Serafin Bordoli, Lucas Caneda and Elias Haase hosting a sports podcast featuring the PremierJet app.
ABOUT LUXE DIGITAL NOW CORPORATION
At LUXE DIGITAL NOW CORPORATION, we believe that significant results can only come from great work, which is what we’ve been committed to since our founding in 2018. We’re an influential Technology PR Company dedicated to helping our clients get in front of the right audiences. Through a combination of press work, promotions and events, we’ve become experts at getting our clients’ brands noticed. We form strong and successful relationships and partnerships with our clientele, and are proud of the heights we reach together.
ABOUT SARLAT RUGBY
Sarlat Rugby Team SAS is an emerging global rugby brand that counts hundreds of thousands of global fans across all social media channels, the team’s dedicated web sites and mobile apps, as well as its recently launched live streaming channel, SarlatRugby.tv. Located in the heart of France’s southwest – with its origins dating back to 1903 – the team has established itself as one of the fastest-growing European sports brands, both on and off the field.