As the world has taken note of what really matters, most notably taking care of each other, the demand for hot tubs and backyard leisure has reached new levels. As many spent more time at home, boosting well-being within (and around), led to investment in products and services that can help transform homes into places of healing, rest and rejuvenation.The pandemic undoubtedly taught people worldwide that society could no longer afford to put health and wellness on the backburner. Collectively, it was realized that an investment in home life is an investment in quality of life. Such investments can pay dividends and offer lasting benefits for years to come. The world rediscovered the healing power of nature and creating a place of calm in their own backyards.
Adapting to the “New Normal”
The ability to adapt to the changing needs of the consumer helped society move away from “business as usual” to fully embrace a new business model in a time of crisis. With services like drop-off water testing and curbside pickup, orders over video chat, and telephone consultations, Brady’s successfully steered business to safety amid the raging storm.
Strengthening Digital Presence
The pandemic made in-person shopping nearly impossible. That’s why Brady’s turned to the digital space to creatively accommodate changes in shopping behavior as consumers brought more of their business online. By revamping the website to reflect the most current product lines and service offerings, and making the most of digital tools, the experts at Brady’s managed to ride the waves of uncertainty and keep business afloat.
Putting People First
In the midst of all this, the experts at Brady’s have made the best of a difficult situation, staying in constant communication with our customers, and prioritizing transparency to maintain strong working relationships.
Anticipating Consumer Needs
By necessity, Brady’s has become extraordinarily proactive in the face of low inventory levels. They stayed in close contact with Jacuzzi Group dealer support teams and paid close attention to sales trends, allowing them to order the most sought-after models and anticipate consumer demand.
Brady’s listened closely to the needs of each person, whether customer, employee or supplier, to meet every need. While there are many things that can divide society in a crisis, hot tubs and spas have a way of bringing people together.
Since 1965, Brady’s has served homeowners in Idaho Falls, Twin Falls and throughout Idaho with industry-leading brands and top-quality products. Proudly offering hot tub sales and service to Jackson Hole and Sun Valley, Brady’s is a true home specialty superstore. Brady’s is the premier dealer for Jacuzzi® Hot Tubs, swim spas, saunas, billiards, pool tables, games, exercise equipment, sewing machines, sergers, Cozzia Massage Chairs and Kinetico Water Treatment Systems.