September 14, 2021 – Increasing your website conversion rate is the key to outperforming your competition; it’s 2021, business is digital. A brand’s website and social media are often its first impression on leads, which is why optimizing your online presence does so much for brand awareness and business growth.
It’s tough swaying leads online. Convrt Social helps companies make a lasting first impression to convert eCommerce leads with funneled digital marketing services. Lead conversion is different for every business initiative. But whether it’s building awareness or increasing sales, Convrt Social has three tips for every business to implement a lasting, revenue-building, conversion-based strategy.
First, optimize your product listings, website forms and content. If a web page doesn’t flow, is too confusing, or doesn’t address its target audience’s pain points, leads don’t buy in. Go with simpler formatting and relevant use of language; the more a brand’s content is tailored to its target market, the more conversions will follow.
Convrt Social’s second tip: communicate intentionally with readers using SEO-optimized content. To increase conversion rates online, brands need to be strategic about sharing the value provided for customers, and relevant content is the way to do this. Content is always for and about the customer, especially in sales.
Last, run paid ads for site traffic. This helps brands target a certain audience and bring in leads that are more likely to convert than just anyone. Pay-per-click (PPC), Facebook, and social media promotions are just a few examples of popular (and effective) paid advertising tactics. This tip comes last but is arguably the most important.
Once a campaign is structured and scheduled to run, reaching the right people is the best way to convert and reach business goals. This relates to paid ads, but “reaching the right people” also means implies a pivotal strategy behind a brand’s communication style and flow to reach goals.
“A high-converting website works even when you’re not, bringing in more sales and growing your business online 24/7,” says Convrt Social CMO Breana Puente. The company is helping partners convert new leads with conversion-driven tactics including SEO-optimized content strategy, paid media funnels, and more.
About Convrt Social
Convrt Social designs and implements proven campaigns to convert leads and drive sales for their clients. There’s an art to conversion-driven results, and Convrt Social’s 3 tier Convrt Scale system helps their clients achieve higher conversion rates and increased online revenue.