Although Gardening is the type of home improvement up the most, the home projects people are searching are inside and outside the home. Incredibly, 3 out of 4 homeowners in a Porch.com survey say they have “completed a major project since the start of the COVID-19 pandemic.”
What are home service business owners doing?
Many businesses are raising prices in response to material shortages, and savvy companies are doubling down on search marketing to capitalize on all of the extra attention people’s homes are getting.
Henry Bell of Bellringer Marketing says one of the biggest mistakes you can make in your Google Ad Spend is “not optimizing, and not testing different keywords.”
“You have to look at the best keywords that are getting clicks in your ad account, and make sure to continually improve your ads for the one’s that are making you money. Also – don’t leave keywords in your account that are continually failing to perform.”
Home services businesses are realizing that if they’re spending more than a couple thousand dollars on ads – they should have someone optimizing that account for them on a regular basis, it’s too important not too!
Whoever you choose, ensure the company has experience in home services – for instance, Matthew Strebe of Sustainable Energy Savings had this to say about Bellringer Marketing “[They] went above and beyond in working to take our marketing strategy to the next level specifically in Google’s AdWords.”
It’s common for home services businesses to only do word-of-mouth marketing, but the problem is you can’t be as selective as you might want to be, and it can drive your level of service and profitability down.
In a time where interest in home services is rising, consider how Google search ads might give you more control, and save you time and money in the long run – by allowing you to be selective and profitable with the jobs you choose to do.
Company Name: Bellringer Marketing
Email: Send Email
Address:7539 62nd Court North
City: Brooklyn Park
Country: United States