For centuries, music has always been a way of bridging the gap between cultures. As technology evolved, it became easier for people from different locations to learn about other cultures through music. While the innovation’s impact has been felt, Saud Alturki, a Saudi producer and curator, has decided to take the experience to the next level by creating Brij Entertainment.
Saud Alturki is an international record producer, curator, and businessman whose collaborations include established names like Swizz Beatz, DJ Khaled, Talib Kweli, and Royce Da 5’9”, to name a few. Initially, he was hesitant to pursue music, but when he met a Detroit native and artist “PLUS” in California, Saud received the push needed to boost his confidence. Within a week, they met again and recorded his first single “Feeling High,” which was released on SoundCloud.
Since then, Saud has been actively pursuing a career in the music industry, blending his parent’s taste into his works. The artist has incorporated his father’s classic taste in jazz and golden oldies with his mother’s love for Arabic music, throwing them into the mix to create a unique sound. He would later meet Abdul Rahman Hajaj, who shared his passion and vision to connect cultures with music, laying the complete foundation for Brij Entertainment.
Brij Entertainment is Saudi Arabia’s leading record label that is co-owned by Saud and Hajaj, who are known in the country as the new ambassadors of music. Founded in 2017, Brij Entertainment derives its name from the concept of bridging the cultural gap between the East and the West, creating diversified collaborations. Recently, Saud and Hajaj struck a multi-year global partnership with EMPIRE, the San Francisco-based independent music company founded by Ghazi Shami. The agreement has helped the Saudi ambassadors of music bring their goal closer.
“We are honored to have the opportunity to build a solid partnership with a global powerhouse like EMPIRE, as we travel with our vision,” shared Saud Alturki and Abdul Rahman Hajaj and added, “Our main focus is to export our culture in the most fruitful way and document the emerging artistic expression in today’s Saudi. We couldn’t be more excited about working with the EMPIRE team to make history and bridge the cultural gap through music to bring the world closer together.”
Despite how busy they have been with the process, co-owner, artist, and producer Hajaj is set to release his highly-anticipated debut single “High No More.” Following his soul project “Last Call for Coco,” the song is the result of his collaboration with music engineer Richard Wilkinson, who has worked with Adele and Amy Winehouse, and songwriter Rhys Lewis, who has collaborated with big names such as Kygo.
Brij Entertainment is also set to release other projects like Saud’s internationally acclaimed “Tent Sessions,” an instrumental project that brought the top producers from the WANA region for a powerful collaboration. Additionally, rising Sudanese artist Zii, is set to make his debut with Brij Entertainment and release his R&B project “Look What You Started” later this year.
With the partnership in place, Saud, Hajaj, and Brij Entertainment are enthusiastic about the future as it aligns with Saudi Arabia’s 2030 vision to promise, support, and develop local independent artists.