San Marcos, CA, United States – September 27, 2021 – Given the fact that smartphone ownership is at an all-time high and we’re all collectively spending more time online than ever, it would be natural to assume that digital marketing is the most effective form of customer outreach around. While it does offer some benefits like immediacy, it’s actually direct mail that remains king – especially as far as conversion rates are concerned.
The Power of Direct Mail: Still as Strong as Ever
According to one recent study, advertisers in the United States spend an average of about $167 per person on direct mail collateral. This may seem like a lot, and to a certain extent it is – but when you also consider that they earn an average of $2,095 in sales per person by way of that direct mail collateral, it’s easy to see how the format is still flourishing.
A large part of this is because direct mail collateral like plastic postcards are tangible. Unlike an email which is easy to ignore or to not see at all, direct mail open rates are estimated to reach up to 90% in some situations. People can hold these items in their hands, pin them up on the refrigerator or give them to friends and loved ones. They’re memorable and they just create a markedly different experience than a lot of the digital materials that people have started to tune out these days.
But maybe the biggest benefit of this type of collateral is that people actively want more of it. One Gallup study indicated that as many as 41% of Americans in all age brackets actually look forward to checking their mail every day. It would be natural to assume that this is mostly attributed to older Americans, but that isn’t the case – about 36% of people under the age of 30 share the sentiment.
Again, people’s attention is more fractured than ever these days. They’re getting bombarded by digital marketing materials from all angles online – on their favorite websites, during their streaming shows and even while doing leisure activities like playing games. They’ve lost their appetite for it – they just don’t want to be “sold to” any longer.
That’s in large part why direct mail marketing is still so important, and why it still has the best conversion rates around. It’s an experience that people just aren’t able to get anywhere else – and it’s one that will continue to be relevant for years to come. If you’re able to partner with the right direct mail marketing companies to put together a mailing list of the types of people who are most likely to become your ideal customers in the first place, you can extend these results even farther – exactly as it should be.
If you’re interested in finding out even more about how direct mail still has the best conversion rates out of many of the techniques that you may be thinking about, or if you’re just interested in learning about what the best direct mail company can do for your campaigns, please don’t delay – contact DynamiCard today.
Company Name: DynamiCard, Inc.
Contact Person: Steve Michaels
Email: Send Email
Address:810 Los Vallecitos Blvd Suite 202
City: San Marcos
Country: United States