Sep 28, 2021 – Los Angeles, CA – MIT45 has grown into a well-known lifestyle brand, particularly over the last 2 years, and is now recognized as the “Gold Standard” in the industry. Recently they were recognized in LA Newswire for the excellent corporate culture developed over the previous couple of years, and for providing a work environment of inclusion and diversity that has improved performance of the staff.
Almost 2 years ago the management team created an objective to develop a strong company culture to help attract top talent. Through multiple attempts, it appears they found the formula they were going after – one of inclusivity and respect where the team can be themselves and maintain creativity while working within a goal-oriented team.
Ryan Niddel, the CEO of MIT45, had this to say about the shift in the culture, “It has been great watching the transition of the work environment as we have improved workflow, communication and output, as well as seeing the personal development and work/life balance of our team improve. I believe we have achieved a special intersection of accountability, creativity and self-identity.”
Dalton Locke, the CMO of MIT45, stated, “The success we’ve achieved with our brand has been exciting, from becoming recognized as the industry’s gold standard to all our competitors trying to copy our brand. I believe improving our company culture has been a big part of our success.”
This appears to be a critical time for developing the right work environment, particularly as many other companies are finding it difficult to shift their culture to match the times. Those who have achieved this modern workplace culture has found significant improvements in revenue and the ability to attract talent, such as Netflix who has increased revenue consistently as they modified the work environment to focus on achievement rather than a focus on hours.