Wisconsin-based Butcher Shop Outdoor Addiction Meat Processing, has been serving dozens of local markets in the state with its quality products and services since 2019, this team of talented professionals has completely revolutionized the industry with their innovative approaches implemented during COVID-19 Pandemic, like their “mobile butchering truck” and their in-house beef stick brand called “Addiction Sticks”.
The butcher shop initiatives were the salvation of a large numbers of local farmers who thought were doomed after being told that they would have to wait years to have their animals processed, prompting fear and uncertainty in the already uncertain agrarian profession.
But now, thanks to the owner, Alex Lease, and his employees at Outdoor Addiction, area farmers have a simple, and viable option when it is time to harvest the meat they have raised.
“People kept calling and asking if we did beef,” Lease explains.
“We had this building sitting empty most of the year. Now, with COVID, we aren’t going back to the way things were before. People want to know where their meat comes from.”
“In March and April of 2020, I saw it as my opportunity,” he continues. “This was my chance.”
In the spring, he landed a unique contract through the Wisconsin Pork Producers Association. Outdoor Addiction would process 30 hogs each week, then deliver the meat to food banks across the state.
“We were doing work that really feels good,” Lease says. “I got so many letters from people who got this pork and were thankful.”
That is why Lease initially purchased the mobile butchering truck that the business uses today to process livestock; to deliver pork to people who needed it most during a global health crisis.
The butchering business took off so rapidly, in fact, that Lease sold his booming taxidermy business to his employees.
“I know I’m in the right lane,” he shares, “because all these doors keep opening for me.”
Lease comes from a farming family just outside Barneveld, WI. He says visiting local farms “feels like something of a homecoming and I love what we do”.
At Outdoor Addiction Meat Processing they count with many services like:
- State of the art Mobile Butcher Unit Division.
- Addiction Sticks (In-house 100% Premium beef stick & jerky snack brand).
- 100% Vacuum Sealed Custom Meat Processing for pork & beef.
- And 100% Vacuum Sealed Custom Deer Processing.
But out of all the successes and goals of this ambitious business owner, hit brightest star is their in-house beef stick brand. Alex said “Creating Addiction Sticks has been one of my biggest dreams ever, I was tired of these beef sticks that tasted fake and that were packed with chemicals, additives and what were made with low quality. There has to be something better for people that loved these snacks and there wasn’t, until now and they are called… Addiction Sticks”.
“Out of this, my marketing team and I came up with the huge social media advertisement title ‘Tired of fake beef sticks that taste like your grandma’s plastic sandals?’ which has been a wild success! And we have even bigger plans of expansion. We will make the world know about our 100% premium beef sticks, that are real and fresh, that’s my goal now.”
More About Outdoor Addiction Meat Processing
Mision: The customer is our reason for being, and quality is to achieve the greatest satisfaction of their needs, meeting their expectations. For this we have a professional and highly trained staff focused on open, friendly communication that is attentive to your needs and needs.
Vision: To be the leading company in the commercialization of meat products with a maraca in the market and the best processing plant that allows us to have the highest quality standards.
Values: We maintain a permanent commitment to quality and collaboration with our customers, suppliers, employees, and partners, seeking profitability that promotes growth, our projects reflect the commitment to our customers.
Video Link: https://www.youtube.com/embed/AiLP22OPNd0
Company Name: Outdoor Addiction Meat Processing
Contact Person: Alex Lease
Email: Send Email
City: Blue Mounds
Country: United States