There are a lot of authors already making a name in the industry and there are also still making a name. But without the tools and affiliations, it would be hard and rigid to fit in. One major tool and affiliation is the Publisher. Publishers assist the authors on their books in various strategies, such as promoting to the bookstores, online sellers and distributors, and social media platforms. They also send press releases and advance copies, schedule media interviews and set up book signings. Overall, the publishers’ aim is book promotion and revenue on both sides.
But there are different types of publishing you should know, first of all. But the most efficient one is the Hybrid Publisher. Hybrid publishers have the capacities to operate to different revenue models than Self-publishers and Traditional publishers. For Self Publishers and Traditional Publishers, the revenue can only be gotten from the sale of books and other related-works that they publish. While in Hybrid Publisher, the revenue comes from both book sales and fees charged during the process of their publishing services. Therefore, a Hybrid Publisher must have well-established standards and best practices in publishing.
Hybrid Publishing over Self Publishing and Traditional Publishing:
– Cost and Investment: Hybrid Publishers cover the cost for publishing if its manuscript meets their standard. Only the minimum investment on the marketing program costs for the author. While on Self Publishing and Traditional Publishing, the expenses are shoulder by the author and in traditional publishing, it requires the author to do self-publish first if you are not on a household name by which then go back to very expensive publishing.
– Book Pricing and Royalties: Hybrid Publisher has the control on book pricing and all the rights retain to the author with 100% royalty unlike the other two publishing. For Hybrid, the publishers only get 10% of commission to any contract opportunities for authors excluding the book sales. While in Self Publishing, authors will order books with a huge mark up and the publisher gets all the benefits.
– Literary Agent: In Hybrid Publishing, the authors will get their own literary agent to work on taking care of the marketing and the book sales. Literary agents are the one doing the leg work looking for book sales and contract opportunities for authors. While in self and Traditional Publishing, getting a literary agent is almost a requisite to get in contact with traditional publishing companies and authors are the one obliged to market and sell books.
– Marketing: In Hybrid Publishers, the marketing of their book is covered along with the fee paid by the author. While in Traditional Publishing, the fees exclude the book marketing only taking in charge of what the author paid. It is very hard to get a traditional publisher to notice work from authors who do not have a well-established reputation.
Overall, it is still up to you which type of Publishing Service best suits you. Depending on what you want in your book to achieve as well as you as an author. Do the research first especially if you are a first-time author. Check the company’s background to make sure its reputation and transparency especially when it comes to royalties, marketing inputs, and investments. The best thing to happen in your book relies on you.
Rushmore Press offers a Hybrid Publishing Program. Your book will undergo our Rushmore Press Review process for qualification. Once we get positive feedback from our affiliated reviewers, our Literary Advisors will then come up with a book selling program that will lead you to success.
You can refer to this link for more information about our submission process: https://www.rushmorepress.com/aba