According to Hindustan Times, “The relevance of yoga amid the Covid-19 pandemic, which has upended the lives and livelihoods of millions of people around the world, has increased substantially.”
Yoga is widely regarded as one the healthiest, most relaxing practices, bordering between hobby and therapy due to the presence of both entertaining and healing elements. However, most yogis are focused on learning more about the poses and yoga clothing requirements, almost dismissing the importance of style.
Veer Active is a Canadian brand that is fully committed to reshaping the aesthetics of physical activity, bringing a flamboyant catalog of African activewear, sportswear, leggings, and yoga wear to their customers:
“We strive to lead the charge of inclusivity, boldly embracing and aggregating cultural prints for equal representation for all. Our product lines are designed to capture the beauty in everyone, not just from an ancillary aesthetic.”
The brand emphasizes the importance of cultural inclusivity and education by printing eons of African heritage onto their products.
In addition to inspiring positive change, encouraging growth, and helping yogis feel more fulfilled and comfortable, Veer Active is also a philanthropic brand that is engaged in contributing to numerous benefit events and causes.
As the company states, “each and every purchase will accompany a donation to a reputable nonprofit organization equally committed to inspiring the change we want to see in the world and embracing inclusivity for all.”
Veer Active products are purposefully designed to be different. The flamboyant African prints and exquisite patterns are meant to reintroduce elements of passion and excitement to an otherwise ‘gray’ spectrum of yogi activewear.
By signing up for the Veer Active newsletter, new customers can benefit from the 10% discount on their first order in addition to receiving fresh information regarding new products, exclusives, and sales.
More information about Veer Active can be found on the brand’s official website.