Rest Duvet, a bedding manufacturer backed by ex-Alibaba Vice President, is bringing their high-quality duvets directly to their consumers, bypassing the need for any middleman. This move aims to provide competitive market prices, increase brand presence, and deliver tailored experiences to its consumers.
According to Rest Duvet, taking direct-to-consumer (DTC) to the next level is a calculated risk to establish stronger brand loyalty. Rest Duvet currently supplies many 5-star hotels such as Four Seasons, Hiltons, and the Marriot chains, but few individual consumers know about this. “Chances are, you’ve probably slept in one of our duvets without even knowing it,” says Rest Duvet representative.
By using the Manufacturer-to-Consumer (MTC) method, Rest Duvet can better establish its brand message and focus on delivering high-quality, personalized consumer engagement. It also allows Rest Duvet to improve product innovation, minimize retail interruptions, expand its market opportunities.
Rest Duvet follows the tagline, “Everyone deserves a good rest!” With their switch to MTC, the manufacturer guarantees better product accessibility and more experiences of deep and comfortable sleep every night.
Rest Duvet uses unique manufacturing methodologies and the highest standard materials to bring exceptional products to every consumer. More information about the manufacturer can be accessed at http://www.restduvet.com/.