Catharsis Design has released a collection of unique rings in a pre-launch offering for their NFT-driven jewellery and accessory brand. This pre-launch [Drop 0.1] will build up to [Drop 1.0], the first major release of NFTs by the brand. With digital, collectible artwork connected to physical wearables, the goal of this project is to build a global design brand that incorporates a community of like-minded people—called the Catharsis Collective.
The onset of COVID-19 crushed many brands with physical stores because these brands relied on people coming in person to choose unique items. At the time, Catharsis relied on popups and live venue events for their revenue, so sales dropped drastically when governments started imposing lockdowns. With people spending more time online and the NFT space growing, the team at Catharsis saw an opportunity to change the way their brand operated.
“At Catharsis Design, our mission is to fuse digital artwork with the physical world through fashionable designs that people can wear,” says founder Ty Henwood. “We’ve launched our v[0.1] NFT drop – 1424 hand-designed and rendered, high-resolution video artworks that feature our unique rings. Each piece of art is also the owner’s claim to a physical ring counterpart.”
The owners of artwork from NFT drop [0.1] will have early access to the next, larger collection of NFTs that will launch in 2022. Holders of these first NFTs will receive physical rings of their chosen finish, size and design. Moreover, the members of this “whitelist” will benefit from exclusive perks, contests and giveaways hosted by Catharsis.
The project model for Catharsis Collective allows creatives and artists to meet and collaborate on projects. Given that the platform supports common ownership, members and early supporters will have opportunities to vote on brand direction, collaboration pieces, and they will benefit from their contributions. The Collective will also offer resources and support for new and emerging artists, reinvesting some of their profits back into the NFT community. Artists trying to break through the noise of a busy art world can also freely access their upcoming communal art studio spaces around the world.
Catharsis Design ultimately hopes to grow their community of like-minded people in the Collective. With this project, they aim to build a community that celebrates self-expression and art, in addition to creating a global brand that will benefit all members.
About Catharsis Design
Catharsis Design is an NFT-driven jewellery and accessory brand that has launched an NFT drop (v[0.1]) in the form of an art collection based on ring designs. Each design is matched to a physical ring that Catharsis Design sends the token owner. This NFT drop [0.1] will build up to the next, much larger NFT release in 2022 (drop v[1.0]). With this project, the team plans to create the Catharsis Collective, which benefits community members and supports collaboration between creatives.