Harden, who was named NBA MVP, has been appointed as Creative Advisor and Vanguart brand ambassador, in addition to being a shareholder.
With an unbeatable reputation in sports, Harden has been named an NBA all-star nine times and is responsible for having led the Team USA to gold medal status at the 2012 Olympics, as well as the 2014 FIBA World Cup.
It’s this cross-pollination that makes Harden the perfect alignment for Vanguart – the new luxury horology brand based out of the Chaux-de-Fonds in Switzerland. “A watch makes a statement. Partnering with Vanguart is an opportunity to infuse creativity and culture into a classic fashion accessory to make a statement that is authentic to me,” James Harden says of the partnership.
Mehmet Korutürk, Chairman Vanguart, says of the James Harden partnership, “At Vanguart, we are set on designing and producing the highest level of haute horology and we couldn’t find a better partner than James to represent Vanguart. Not only is he one of the most respected and recognizable athletes of our time, but James also brings a unique perspective on style and culture. James will be an invaluable addition to our team. We are thrilled to have James Harden join us.”
“James has long been a watch collector and into the fashion scene. We are looking forward to this partnership that adds a Swiss High Horology brand to our investment portfolio. James’ interconnectivity between Sports, Fashion and Music will give a big boost to Vanguart” adds Lorenzo McCloud, Harden’s business manager.
Founded by Thierry Fischer, Jeremy Frelechox, Axel Leuenberger and Mehmet Korutürk – Vanguart is the brainchild of some of the luxury watch industry’s leading designers, who have each been responsible for having created some of the world’s most acclaimed and innovative timepieces.
All of Vanguart’s intricate movements are crafted in-house. The brand’s inaugural model, is titled Black Hole. The watch will be released September 20th, 2021 and features four distinctive bespoke complications as well as a simplification.
Harden was represented in this transaction by his business manager Lorenzo McCloud while Vanguart was represented by Magnat Creative Agency.
More info: www.Vanguart.com
Vanguart Press: email@example.com
Vanguart SA 135 Rue de La Paix, 2300 La Chaux-de-fonds, Neuchatel, Switzerland