Almost a decade in the business, Sydney-based artist and entrepreneur Noel Matereke continues to make headway as the face behind EDGEZ Media, a global agency that started with humble roots on YouTube.
At the young age of 15, Noel started a YouTube Channel in 2012 under the username EDGEZ. He would upload content that ranged from comedy, action sports, gaming, entertainment and funny viral videos showcasing his personality and individuality to the world. The channel currently amasses over 2.9 million viewers, over 14,500 subscribers, tens of thousands of followers on Snapchat & Instagram in which he used to expand his network.
The global entrepreneur has worked with brands such as Fashion Nova, Nipro Corporation, Coca Cola Australia, Uber Australia, Audio-Technica, Sean John, No-Scope Glasses & Elgato to name the least.
Four years later, Noel established EDGEZ Media Group, a global social media marketing company based in Sydney, Australia, with operations in Los Angeles, Melbourne, and Amsterdam.
“We take pride in goal-driven individuals who all bring different skills and ideas to the table. Our superior skills in digital marketing and individual success in the field are a testament to the great services they provide,” Noel shares.
Besides catering to clients under the group, EDGEZ Media also internally operates and own a few brands and companies in the art & entertainment sector, such as Memeboss, SWANKY ARRAY, SkateBonus, SWANKY AUDIO, Treason Flowers, SWANKY CARE+.
SWANKY ARRAY, established in 2019, is a platform geared towards connecting the intrinsically linked music and art. The team connects with local artists and provides space for the community to relax and enjoy good music while also offering space to connect with others.
Since its launch, the Sydney, Australia-based group has brought together over 500-600 attendees to each of its gatherings – selling tickets on Eventbrite, Moshtix, Intix and making use of digital media marketing tools – with numerous sold-out events.
The group also aims to launch SWANKY Care+, a non-profit venture that focuses on taking care of the artists. The company has invested $5,000 towards creating meals and personalised packages last Christmas between Melbourne & Sydney, Australia.
“We aim to extend our efforts to connect with our local communities and offer support in light of the pandemic and beyond it,” Noel explains.
On the other hand, Memeboss, established in 2015, is curated and collated by a team of individuals working across a world of content. Alongside a few friends since high school, Noel said the group has been operating the meme page, putting up daily content and now has 1.8 million followers.
Meanwhile, Treason Flowers was established in 2017 by Paul Matereke (his brother) and Sean Burns. It is an artistic collective and production company comprised of young Australian directors, photographers, videographers, designers, composers, and artists. It aims to create evocative, interesting content of the highest standard.
The group has contributed content with the likes of SBS Australia, The Art Gallery of New South Wales, SoundFirm Australia, Kudos Gallery, Collab Gallery, The Japan Foundation, Runway Experimental Art Magazine and Antenna Film Festival, to name a few.
This year, Noel has led the charge in launching his latest venture, SkateBonus, which is centred around the skating culture and community globally. The skateboarding enthusiast audience sits at the intersection of sport, fashion, and lifestyle.
“It all started with me sharing some of my friend’s content, but now we are receiving over 300-500 daily content submissions via our email/channels in which we curate 3-4 posts a day whilst crediting the content creators,” says Noel.
Skatebonus has received over 150 million impressions over the last three months. It has also earned 197,000 followers, of which the recent 19,000+ followers were gained in the last 30 days. The platform has followings from influential celebrities across the globe such as Justin Bieber, skateboarding Olympians who use SkateBonus’ hashtag and have worked on campaigns with Roc Nation, featuring artists such as Belly, The Weekend and recently Young Thug.
The group has turned over close to (1 million Australian dollars) in ROI for their clients through their campaigns & made over (500 hundred thousand dollars) in profits since launch. Noel said the group achieves most of this without very little expenditure on any external marketing tools or offering any custom-produced content but utilise organic traffic & creative marketing tactics. The team is currently developing a multimedia website centred around News, Stories, Skating Related Content for global creatives a skating gaming app lead by Matthew Hall-Cotton.
Those looking to partner with EDGEZ Media Group and its companies & partners may visit the website to get started. They can also learn more about Noel Matereke by visiting his socials.
Company Name: EDGEZ Media Group
Contact Person: Noel Matereke
Email: Send Email
Phone: 02 8021 0415
Address:International Towers Sydney, Level 35, Tower One/100 Barangaroo Ave
State: NSW 2000