Brisbane-based prime lender Jacaranda Finance has launched a national cross-network television commercial highlighting their inclusive lending as well as their quick and easy application process.
With Jacaranda’s new ‘Jac’s Got Your Back’ slogan, the campaign combines the Aussie predicament of a broken down ute with the dilemma of having a loan application refused by the banks due to a bad credit score. It promotes Jacaranda Finance as the answer to these problems, advertising their fast approvals and flexible repayment options.
The Jacaranda Finance campaign was filmed and produced in Brisbane by production company Prodigious. The campaign kicks off with a series of 15-second and 30-second commercials that continue until December, across the Seven and Nine networks. Supporting content will be shared across digital, email, social media, and outbound marketing channels.
“We’ve made our television debut because we want more Australians to know if you’re caught short, Jacaranda will help you as a friend in need. Whatever your circumstances, Jac’s got your back,” said Matthew Wong, Head of Growth at Jacaranda Finance.
Wong explained that through a lot of internal investment, Jacaranda is now in the best position to service and process more loan applications than ever before. As a result, this makes it the opportune time for Jacaranda to share their brand to a national television audience.
“We now want as many Australians as possible to know that there is a lender out there that can help them when their bank won’t give them a go.”
Daniel Wessels, Chief Executive Officer (CEO) and Founder of Jacaranda Finance, said the campaign allows Jacaranda to reach a wider audience in a way that consumers know and trust.
“Watching television is the nation’s most common leisure activity as lockdowns persist across most of the country. The ads put our products in the spotlight and the early results are extremely positive,” said Wessels.
The campaign and television commercial debut marks a big and exciting milestone for the company since its humble beginnings in 2013.
“Watching the ads air live on TV when they first launched was a proud moment for me that has been eight years in the making. I couldn’t help but smile. We’ve built a strong and trustworthy brand by continually challenging the status quo and delivering a market leading service to our customers when they need us the most.”