Aaron LeBauer started his career uncertain of what he wanted to do. He worked some odd jobs before deciding to go to school to become a physical therapist. In the process, he discovered a passion for helping others and making a genuine impact on the quality of people’s lives.
He was able to quickly scale his business by focusing on two things: a people-centric approach to his practice and a 100% cash methodology to eliminate the influence and hassle of insurance reimbursement.
Upon seeing his success, many of Aaron’s peers began reaching out to him. They started to ask him for help with their businesses as well.
This led Aaron to launch the coaching arm of his business, which he has used to help thousands of other healthcare professionals model their practice based on his proven patient attraction formula.
Aaron LeBauer is now on a mission to save 100 million people from unnecessary surgery.
“I can only treat so many patients myself,” Aaron said. “I can only achieve this by helping other passionate physical therapists succeed in business and learn how to market directly to patients so that when they are injured or hurt, they know to Get PT 1st!”
His strategy works. By helping others automate income and impact, he has earned the 2 Comma Club award from ClickFunnels for generating over 7 figures through his educational programs.
As a physical therapy coach, Aaron’s approach to business applies to any healthcare professional trying to scale their business for growth.
Strategies to Automate Income and Impact
Here are six proven strategies that Aaron uses to help automate income and impact for his clients at LeBauer Consulting.
1. Solve a Big Problem
The first step requires a little research to validate the problem — do people have a problem they want solved, and is it significant enough to support business growth?
Sell them what they want and give them what they need. The services you provide must be fundamentally sound and needed to be successful.
2. Reach Out to People
Don’t be afraid to put yourself out there. There’s a lot of competition, so you must consistently show up for your audience to be relevant. Take advantage of social media to share your knowledge and position yourself as a thought leader.
3. Provide Something of Value First
You have to give to get. Help people understand their problem and tell them how to solve it. By providing actionable steps for people to address their issues, you build trust. Trust is essential in building a relationship with patients in any line of healthcare.
4. Follow Up with Email Automation
The fortune is in the follow-up. By employing email automation for your marketing, you can take people from social media into your own marketing channels.
With automation, you build the system once. People go through it over and over again, thus creating a nearly infinite impact. This allows you to create a direct-to-consumer model to help stay relevant for patients and prospective patients.
Most people aren’t ready to “buy” at any particular time — they are in various stages of consideration. For example, they might have back issues and be researching exercise to help alleviate their pain. They may not be ready to book an appointment but by providing relevant information for what they’re looking for at the moment, you can nurture them through the buyer’s journey.
This builds trust and authority. It also adds value for when they are ready to move forward. Instead of searching online for a physical therapist near me when they are ready to book an appointment, they already have someone they trust — you.
Automation is the key to saving you time and money. It takes some work in the beginning to leverage your time with systems, tools, and people. However, once it’s up and running, the system works for you 24/7.
5. Leverage a Team of Virtual Assistants
Some things can be automated, but other elements of your business will need a human touch. Train someone to take ownership of the areas of your business that fall outside of your zone of genius. Choose a staff member, or outsource these kinds of work to virtual assistants. This will free up time to work on the things that really drive your business forward.
6. Take Action! Don’t Wait for Perfection
Paralysis by analysis has killed a lot of great ideas. An 80% solution can grow your business now.
There’s never going to be a perfect time to get started, so start now!
Automating your income and impact requires you to focus on a big problem people need solving, reaching out to prospects, and providing value to build trust. Once you’ve done that, you can follow up with email automation to create an automated and recurring revenue stream.
Want to learn more about how to automate income and impact? Download Aaron’s free guide on 35 Marketing Strategies and learn how to quickly attract more patients, clients, and customers without wasting time and money on old-school marketing strategies that no longer work.