Although most college students don’t make much money, they seem to spend a lot of it. And, they don’t just spend it on pizza and beer! Today’s scholars are purchasing everything from entertainment and electronics to luxury apparel and vacations, and Colleges throw billions at marketing themselves to attract students.
While college students may have adult desires, they don’t always have the budget to fulfill them. That’s why student marketing involves a certain set of considerations. As one is promoting products and services, keep the following tips in mind.
Profile the Target Market
According to realtimecampaign.com, students at four-year universities have different buying habits and needs than those at two-year schools. Likewise, reaching those living in dorms is different from marketing to students living off-campus.
Establish an Online Presence
Today’s students are very media-savvy, and their chosen medium is the Internet. They grew up on the web, and they often spend their time studying, browsing, and socializing. To succeed, though, one not only needs to market to students but connect with them, too. Build a well-designed site that appeals to college students and link it to the company’s social media pages, and the company may find more customers.
Turn College Campuses Into Billboards
Smart marketers often use college campuses to spread their messages. For instance, sidewalk chalk can be used to create attention-getting ads on walkways. It’s easy to post flyers on bulletin boards around campus, where they’re likely to catch students’ eyes.
Purchase Ads in Campus Newspapers, Shows, and Magazines
Most colleges have newspapers, and many have student-run magazines and TV or radio stations. Advertising via campus media is an effective, yet inexpensive way to reach students where they are.
Sponsor On-Campus Events
Lending financial support to an on-campus event will help a company gain vital exposure within its target market. Furthermore, it may work to build the company’s student-friendly reputation.
Make College Students Feel Good About Themselves
Many businesses ignore, or blatantly reject, their college-age customers. Companies that strive to accommodate students with special services and discounts via a company such as SheerID are more likely to end up with their cash.
Send Letters Via Email and Snail Mail
Though students tend to move often, they, like everyone else, love to get mail. It’s an effective and easy way to get college students excited about a company’s products and services. Postal mail is still an effective marketing tool, but that doesn’t mean one should forget about students’ email inboxes. After all, most people check their emails at least once a day.
By offering students incentives, one may encourage them to make purchases. For example, if an email or text message is sent with a discount code, it may attract new customers and retain current ones. Free samples and trials are other great ways to bring in more college-age buyers.
Get a Few Laughs
When ads are unique and funny, they’re more likely to go viral—and they’ll be seen not just by students, but by others as well.
Build a Better Target Market
Get started with these college student marketing tips today and keep the audience in mind. When a company takes the time to build relationships with today’s students, it will most likely turn them into lifelong consumers.