Rootd, an award-winning app that provides relief for those struggling with panic attacks and anxiety, has surpassed the one million downloads milestone. This achievement coincides with World Mental Health Day, amid a growing global awareness of anxiety disorders as the world’s most common mental health concern.
More than 40 million people throughout North America and over 280 million people globally are affected by anxiety today. Tragically, limited access to resources, embarrassment, and stigma prevent more than half of those suffering from receiving treatment.
During her final year of university, Rootd’s founder Ania Wysocka began having unexpected panic attacks. Living on student loans and away from family, she looked for a solution to help her not only understand what she was experiencing but also help her manage the effects. Unable to find the support she needed, Wysocka set to work imagining, designing, and eventually creating an accessible digital solution that would help herself and others in need.
After releasing Rootd, Wysocka swiftly found there was a global need for such an accessible resource. The immediate organic growth in demand for the app was further amplified by the COVID-19 pandemic. Today, Rootd has users in 190+ countries and 7 languages, and has been organically featured in The New York Times, Healthline, and Time Magazine, among other market-leading publications.
“I believe the world has always needed more accessible support for anxiety. Unfortunately, it’s taken a global pandemic and initiatives like World Mental Health Day to raise awareness of the challenges faced by those struggling with mental health disorders,” said Wysocka. “Millions of people continue to suffer in silence, but with Rootd they can now get the support they need in the palm of their hands.”
Rootd works by providing immediately accessible methods for stopping panic attacks as they happen (including a big red panic button), along with lessons and exercises that help users manage and overcome anxiety in the long term, including deep breathing, visualizations, and journaling. The app’s stigma-breaking design also features a caring blue monster that accompanies users along the entire journey.
“Reaching a million downloads is an incredible milestone, especially as I reflect back to when I first started sketching mock-ups for Rootd in my notebook and continue to bootstrap the business today,” said Wysocka. “It’s been such a rewarding, passion-filled journey to this point, and I’m even more excited for the milestones ahead.”
Rootd’s monthly active users (MAU) reached 185,000 last month, an increase of more than 5x compared to February 2020. This significant growth further demonstrates how many individuals have relied on Rootd for anxiety relief during the pandemic. Other major achievements for Rootd in 2021 include:
The app successfully completed the first scientific study on its efficacy
Rootd has been featured more than 100 times on the iOS App Store
Google invited Rootd to join the exclusive Google Play Pass
In response to amplified workplace stresses amid the pandemic, Rootd began partnering with companies to provide their employees with anxiety support.
Rootd now works with major North American healthcare companies to provide enhanced support to both medical professionals and patients
“Rootd’s mission has always been to make panic attack and anxiety support as accessible as possible for anyone in need,” said Wysocka. “One advantage of being a mobile app, is that Rootd’s support can seamlessly scale from supporting an individual, to a company, to an entire chain of hospitals. Over the past year I’ve received countless messages from doctors, nurses, frontline workers, and users young and old sharing their heartfelt appreciation for Rootd always being there to help them during difficult times. Reaching one million downloads is incredible, but hearing directly from users that Rootd is impacting their lives is my greatest source of inspiration and motivation on a daily basis.”
Rootd is anxiety and panic attack relief in your pocket. The award-winning and scientifically-validated app was inspired by its founder’s personal experience with panic attacks and anxiety. The company’s mission is to provide accessible relief from panic and anxiety, and to end the stigma against those affected. Rootd features exercises, tools, and education focused on helping people manage anxiety and panic attacks as they occur, as well as a guided process (led by a friendly blue monster named Ron) towards lifelong relief. Rootd has been downloaded more than one million times by users in 190+ countries and 7 languages, and is available as a free download on smartphones, tablets, and smartwatches via the iOS and Google Play app stores.