A return policy refers to rules a retailer defines detailing the manner and conditions for which the retailer is going to accept returns, refunds, and exchange of unwanted items from customers. It covers information on what customers can expect and how they should go about requesting a refund or exchange. Basically, a return policy helps protect people dropshipping businesses against abuse of return privileges, incorrect returns, and credit card chargebacks that could result in financial loss to people’s businesses. It also serves as a guideline that ensures that both people and people customers follow a consistent method throughout the return process. When it comes to return policies, it’s important to strike a balance between keeping people firm from being overly harmed by returns and keeping people’s customers happy at the same time which is why returns, refunds, and exchanges can be tricky business for any online retailer.
When putting together a return policy for people online stores people will need to think through some of the reasons why customers seek returns. This will help people understand better what people need to include in the people returns policy and how to present it. Some of the common reasons why customers make returns include;
Unwanted gifts and holiday items – According to statistics holiday season purchases account for almost 40 percent of returns made by customers every year. The reason for this is because of the gifting culture that has become part and parcel of these seasons. People generally scarcely know each other very well but somehow, dropshipping often finds ourselves needing to surprise a friend or family member with gifts during holiday seasons as dropshipping prepare to share good moments together. Well, this very gift shopping spree period leaves retailers with millions of returns to deal with and costs businesses hundreds of millions in turn. So, during the holiday seasons, people should expect that some of the sales people are makings will end up in returns and for the sake of dispute mitigation, people might want to double-check on people product information and make people return policy visible throughout people online store and especially people check out page.
Wrong product or size ordered – This is a very common reason customers return products they shop online. people find customers who from time to time make a wrong choice for size or order the wrong product per the specifications they really want. However, people still find stores that make mistakes with their products listing and list the wrong size to an SKU. With dropshipping stores, the wrong size is often a common issue that results in returns and refunds. It is very important to bear in mind the size chart differences for different countries and regions and present people size chart with great detail in order to avoid product returns nightmare.
Wrong product shipped – This is a very common mistake with drop shippers working without a professional dropshipping supplier company or agency, or say dropshippers using AliExpress to dropship. When this happens, people will have to bear all the costs in order to safeguard the reputation of people store and with AliExpress people will be dealing with a very long return period for the product. The advantage of working with a dropshipping supplier, in this case, is that people have a better quality control with the order picking process. That way these mistakes are avoided or at least limited to a great degree. Also With professional dropshipping suppliers, returns and exchanges are faster and easily managed as they offer way better after-sales services compared to suppliers on AliExpress.
Product not matching description on people online store catalog – This will result in a definite return and on top of that a bad reputation for any dropshipping store. It is very commonplace that some drop shippers do not follow the recommended best practice of ordering a trial product before listing the product in their store. Listing unverified products from AliExpress for example is a guaranteed way of having a return and refund request from people customers. Employ good quality pictures and show clearly the product features so that people customers know exactly what they are paying money for
Product no longer needed – Another reason why people make returns is with the case change in mind for the product they once desired to have. In this case, there are little people can do as a dropshipping business with this unfavorable customer behavior. However, putting a timeline to returns can help reduce this occurrence in people’s retail business. A customer may be affected by new circumstances where they, therefore, don’t see a need of having a product they just ordered from people’s online store and therefore choose to return it. people can decide to use this to promote people customer satisfaction strategy by requesting the customer to leave positive feedback on their return experience.
Customer unfamiliar with the product – There are also occasions where a customer finds a product they fancy on people’s store with a written description and they make a quick purchase only to find that they are unable to set up or use the product effectively resulting in their desire to return the product. As a dropshipping store, people can prevent this from happening by creating how-to videos for people’s products or including video links that rightly explain how to use the product.
Wardrobing – people will find customers who come to shop on people’s online store with the intention to use the product once or twice then return them afterward, or those who are just shopping the product to figure out something and return the product when they are done. This is a common abusive act especially with fashion goods popularly known as wardrobing. Because there is no way to decipher a customer’s buying intentions, wardrobing is something that is difficult to manage. Following a hard-line return policy will solve this of course but it will also affect other customers with genuine reasons for returns.