Nexta.io recently entered the US market, aiming to reshape the digital advertising industry. Martin Jensen, the co-founder, and CCO of Nexta.io, points out that the company’s goal is to become a trusted advertising technology partner among US local publishers, as it’s been the case for leading European publishers. When asked about what makes Nexta unique, Martin replied:
“Local publishers need a voice in the digital advertising space, or all the money will go to the big players. Nexta.io is the first fully developed AI-driven omnichannel sales and media activation platform, tailor-made for local publishers, broadcasters, and agencies currently selling digital services. With Nexta, our partners can better help SMB´s with a local digital voice, running better performing digital campaigns across multiple channels, while still keeping their cost low.“
Martin also adds that Nexta was created in response to the growing need among local publishers to remain self-reliant and up-to-date with the rapidly changing trends and volatility of the current market situation. Martin highlights that ”Businesses deserve a voice, regardless of their size!’‘
As advertising is getting more and more complex and advanced, it’s difficult for SMB’s to compete with larger corporations in getting their messages to the market.
“The Nexta platform is designed to support the need among local publishers and media outlets to retain autonomy in the digital services space while selling social media, search, display and video ad campaigns. Our technology makes it much easier, faster and more cost-efficient to sell, place and run these digital omnichannel campaigns while still having the ability to prioritize our partners’ premium owned and operated ad inventory, which is attractive to our partners and their clients .”
With hundreds of new brands entering the scene monthly through global digital transformation, each launching several advertising campaigns, it is becoming increasingly more difficult to stand out and not only attract attention, but also transform interested individuals into loyal customers.
On the topic of the brand’s contribution to local media companies and which challenges Nexta aims to tackle, Martin replied:
“Our easy-to-use and intuitive user interface ensures a simple, fast, and fail-safe digital campaign booking process. It enables publishers to have multiple user profiles, from media sales reps to ad operations and can even support a client-facing self-serve UI – individually partner branded of course.”
Nexta.io’s goal is to provide their partners with the necessary tools to automate and swiftly launch their advertising campaigns with minimal friction. The company recognizes, that the needs among local publishers are different, stating:
“Our goal is to give our partners the ability to serve local SMB clients and their digital campaigns seamlessly and swiftly with technology that allows for several go-to-market strategies. We believe that a small local publisher has a different need than a large national publisher, which we’re positioned to accommodate.”
Nexta.io has integrated the brand’s exquisite tools with NeOO, which is, according to Martin, “a key component in our strategy of supporting our partners journey, as the need to become more digital advertising savvy only grows among their local SMB clients.”
Nexta.io is a technology-centric company that offers cutting-edge solutions to its partners and clients. Martin states that “the omnichannel orchestration across supported systems and the optimization of each individual campaign running on each different channel” are the two main components of the back-end that powers NeOO.
Nexta plans to continue providing exemplary services, while constantly adding new and innovative technology features that empower our local publishing partners.
More information about the company can be found on the company’s official website.