The increasing need for smart packaging solutions from various industries such as food and beverage, pharmaceutical, beauty and cosmetics, and others are considered a prime factor augmenting the growth of the global active smart and intelligent packaging market. Active packaging substances are capable of absorbing or releasing certain materials to maintain the quality of the packaged product and extend its shelf life.
Market to Gain Highest revenue from Multifunction Sensors Owing to Increasing Demand from Personal Care Industry
As per classification by product type, the multifunction sensors segment is holding the largest share on account of the increasing demand from the cosmetics and personal care industry. Active, smart, and intelligent packaging for cosmetics and personal care is exceptionally liked for following, following, and security capacities. Active, smart, and intelligent packaging for cosmetics and personal care has huge applications in retail outlets and inventory network measures for security, assurance, and track and follow. The shipment of cosmetics and personal care items through various modes are making the broad requirement for legitimate track and follow capacities installed with multifunctional sensors.
According to a report by Transparency Market Research, the global active, smart, and intelligent packaging market earned USD 145.4 million in the year 2018. The market is projected to rise at a CAGR of 7.8% between 2019 and 2027, estimated to be the forecast period.
Rising Demand from Food and Beverage Industries will Bolster Growth
Active, smart, and intelligent packaging is significantly utilized by the makers for holding the health benefit and newness of the item. The worldwide exchange for this market will be driven by the complex and progressed transport offices so the items can be moved to start with one spot then onto the next without getting any damage. Active packaging is called item packaging; its genuine usefulness isn’t influenced by outer components, including outrageous climate conditions like air and temperature.
Developing progressed populace alongside changing and occupied ways of life in which individuals like to eat prepared to eat bundled food which has brought about expanded utilization of food items like frozen food, and bundled food demand. Improving demand for colorful natural products and vegetables and frozen items, meat across various nations, these variables have brought about certain development on the lookout.
Progression in packaging innovations as far as configuration, highlights, and customization to address the issues of clients are extra factors that assume part to expand the objective market development during the figure time frame. Further, changing the customer decision, expanding the utilization of bundled items, and expanding wellbeing mindfulness among shoppers is a portion of the elements that drive the development of the active and intelligent packaging market. Nonetheless, the expenses related to innovative work exercises and high execution expenses can prevent target market development.
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Geographically, the global active, smart and intelligent packaging market is dominated collectively by North America and Europe. This is accountable to the presence of multiple players and the rising adoption of technology, especially in cosmetic and personal care product packaging. Spain emerges as the top nation for the European region. Besides this, the increasing number of research and development on better product packaging technology in Canada and the United Nations will help North America generate significant revenues in the coming years. On the other side, the market in the Asia Pacific is likely to rise rapidly in the forecast period on account of the recently introduced package tracking technology and their wide implementation by the beauty and cosmetics industry.
Companies are merging with regional markets to expand their geographical expansion and maintain their foothold in the already intense competition. Additionally, some other players are investing in the adoption of augmented reality technology to adhere to the latest consumer lifestyle and behavioral trends. Such initiatives are likely to help the market graph rise notably during the forecast period.
The information presented is derived from a report by Transparency Market Research titled, “Active Smart and Intelligent Packaging Market for Cosmetics and Personal Care (Application – Flexible Packaging, Rigid Packaging; Function – Protection & Security, Indication, Track & Trace, Authenticity; Product – Active Packaging, Smart & Intelligent Packaging; End-Use – Skin Care, Hair Care, Makeup, Nail Care, Perfumes, Others) – Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 – 2027.”
Prominent players of the global active smart and intelligent packaging market include Timestrip UK Ltd., Temptime Corporation, Sealed Air Corporation, LCR Hallcrest LLC, Crown Holdings Inc., 3M, Varcode Ltd., Thin Film Electronics ASA, Cryolog S.A., Bemis Company Inc., Amcor Limited, and others.
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Multifunction Sensors are Propelling the Growth of the Active, Smart and Intelligent Packaging Market for Cosmetics and Personal Care
In the active, smart and intelligent packaging market for cosmetics and personal care, the track and trace function is estimated to be a prominent function, followed by protection and security. Active, smart and intelligent packaging for cosmetics and personal care is highly preferred for tracking, tracing, and security functions. Active, smart and intelligent packaging for cosmetics and personal care has significant applications in retail outlets and supply chain processes for security, protection, and track and trace. The shipment of cosmetics and personal care products through different modes is creating the extensive need for proper track and trace functions embedded with multifunctional sensors.
Retail Outlets are Attributed to Boost the Demand for the Anti-Theft Function Type
In the protection and security function in the active, smart and intelligent packaging market for cosmetics and personal care, the anti-theft sub-segment is expected to experience growing demand, owing to the availability of cost-efficient RFID and NFC tags and labels in the market. Anti-theft tags and labels with high and low frequencies are estimated to be more popular products for organized consumer goods and apparel retail stores. Other than the anti-theft functionality, the corrosion-resistant and physical damage segments are anticipated to witness impressive growth in the active, smart and intelligent packaging market for cosmetics and personal care.
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