We all lost something in the pandemic. In the worst case, a loved one, a job, a business. In the best case, we lost our sanity. From an SEO perspective, COVID-19 was a windfall for small businesses. Thanks to the pandemic, more people are using the internet than ever before for work, to discover new things they want and need, as well as connect with friends and family, all from the comfort of their residence. This is big for small businesses because virtually all of their potential customers are online.
There’s nothing new about SEO. Yet, most of the 378,093,897 active websites in the US are too slow with old, irrelevant content and not optimized for mobile use or to be found by search engines. Behind these sites are some of America’s 31.7 million small businesses (2020 statistics) struggling to adapt to our heavily digital and mobile-first world.
Digital marketing leader, Clicktrics, is going all-in on SEO. “If one of the few things standing in the way of a great business continuing to make customers happy in the digital age is SEO, we can’t let that happen; we’re bringing them with us,” says Clicktrics Co-founder and CEO Jordan Yates. The company believes that small businesses, the core of America’s economy, cannot be left to drown in the ever-changing currents of the digital economy.
Being a good company with outstanding services is not enough without the ability to cut through the overwhelming number of options to be visible on Google search results. According to statistics, Google has 93% of the search market share, so the importance of the search engine to small businesses cannot be overstated. SEO is a critical part of marketing online, which is more important than ever as the world continues to emerge from the global pandemic, all but surgically attached to their Wi-Fi connections.