April 08, 2013
HomeAdvisor, announced today the acquisition of Werkspot.nl, the Netherlands’ leading online platform connecting homeowners with qualified craftsmen. HomeAdvisor is a U.S.-based company that connects homeowners with pre-screened and customer-rated service professionals and provides a suite of comprehensive tools, products and resources to help with home improvement, maintenance and repair needs. In addition to the Netherlands, HomeAdvisor’s international operations include Canada, France, the UK and Germany.
Founded in 2006, Werkspot.nl is the leading consumer brand in the Netherlands for home improvement, repair and maintenance needs. The company connects homeowners with a network of over 8,000 screened and qualified craftsmen who pay an annual subscription for the service. Werkspot.nl was owned by founders and DTG.
“Werkspot.nl has developed a leading consumer brand in the Netherlands by offering a great product and successfully promoting the service through traditional brand marketing,” said Craig Smith, CEO of HomeAdvisor International. “We are building a leadership position in Europe and believe that the Werkspot.nl model and their leadership in the Netherlands will help accelerate our international growth”
“Although the construction industry is hit heavily by the recession, Werkspot.nl has grown by 250% over the last three years. More homeowners and craftsmen are discovering the power of Werkspot.nl every day. The acquisition of Werkspot.nl by HomeAdvisor brings a strong backing to the already well-positioned company in the Netherlands.” said Ronald Egas, CEO of Werkspot.nl who will report to Simon Greenman, CEO of HomeAdvisor Europe.
Erik Hoekstra, CEO DTG: “We believe that Service Magic will help Werkspot.nl to grow even faster. HomeAdvisor is a real specialist in the area of home improvement and Werkspot.nl will benefit from their knowledge and network in this market. For DTG this divestiture means
that we can focus even more on becoming the online marketing services provider for SME’s in The Netherlands with our listings, web presence and web performance products.”
Joost Gielen, founder of Werkspot.nl: “We built Werkspot.nl into the market leader in home improvement Request-For-Proposal. The acquisition of Werkspot.nl by HomeAdvisor, makes me very proud. It is a great compliment to the team that has been working with enthusiasm and dedication to make Werkspot.nl the success it is now. The acquisition by HomeAdvisor ensures an even better future for Werkspot.nl, which was, for me, a precondition for selling the company.”
HomeAdvisor is a leading website and mobile app provider offering resources for home repair and improvement projects. HomeAdvisor’s patented ProFinder technology matches homeowner projects to the nation’s largest network of over 80,000 pre-screened, customer-reviewed home improvement professionals. Homeowners can make informed home project decisions using resources including: Pro Reviews, featuring reviews from homeowners who have actually been connected with the service professionals they review; Cost Guide, providing average costs for projects coast-to-coast; Home911, offering dedicated 24/7 emergency home repair support; as well as robust home tips and project planning tools. Access to all of the site’s features is free for homeowners, with no membership or fees required. HomeAdvisor is based in Golden, CO, and is a subsidiary of IAC (NASDAQ: IACI).
DTG is a local search and marketing services company that operates in the Dutch market. The company services 140.000 local SME’s with a variety of print, online and mobile listings, web presence and web performance products. The company is based in Amsterdam and has 550 employees.
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