Juice Market size is estimated to reach $200.3 million by 2026, growing at a CAGR of 5.7% over 2021-2026. Juice is a kind of drink or fluid that is extracted from natural fluid found in fruits or vegetables and are commonly consumed as a beverages. Juices offers refreshment among people and also provides various health benefits. Recently, carbonated beverages such as softdrinks, energy drinks, juices, carbonated water and coffee are considered as highest consumed drinks and all the beverages are approved by the FDA regulations for ingredients, flavors, and colors. The juices are preserved with the help of pasteurization process which are heated upto 85°C for a short time in order to kill bacteria, fungi or other microorganisms present in the juice. Canning process are mostly used for longest storage of juices and also helps to protect against microbes, bacteria, and various other microorganisms. Sometimes, concentrates juices are made by removing water using vacuum pressure in order to store and transport the juice in a cheaper rate. People are more concentrating towards organic fruit juice that are made from organic ingredients without any additives. Rising consciousness about health among consumers and growing incidence of various health problems such as diabetes, obesity and high blood pressure is the major factor driving the growth of Juice Market. Furthermore, hectic lifestyle of consumers increases the focus on products that are healthy and easily available is set to further enhance the overall market demand for Juice Market for the period 2021-2026.
Juice Market Segment Analysis – By Type
The Juice Market based on Type can be further distributed into Fruit Juice, Vegetable Juice, Fruits and Vegetable Blends and Nectar. The Fruit Juice segment is the major segment generating revenue in 2020. This is mainly owing to its effective benefits in health that rising the adoption of fruit juice in diet among consumers. Moreover, fruit juices are easily available in various distribution channel such as supermarkets, convenience stores and others and provides delicious taste that attracts consumers for consuming more fruit juices and thus driving the market growth. The Vegetable Juice segment is estimated to register the fastest CAGR of 6.1% for the period 2021-2026. This is mainly owing to the fact that people are suffering from various health related diseases that rising the adoption of vegetable juices as it helps to increase the fiber level in health which reduces variety of health issue. So, people are adopting more vegetable juices that further propelling the growth of Juice Market.
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Juice Market Segment Analysis – By Flavor
The Juice Market based on Flavor can be further segmented into Fruit Flavor and Vegetable Flavor. The Fruit segment registers for the highest Juice Market share in 2020. This is mainly owing to the fact that fruit flavor are used in variety of dishes to enhance the flavor and are mostly used in baking products which helps to attract consumers. Moreover, manufacturers are also using more fruit flavor that increases the sales of products and thus enhancing the growth. The Vegetable Flavor segment is forecasted to register the fastest CAGR of 7.2% over 2021-2026. This is mainly owing to rising consumption of vegetable juices that rising the need of vegetable flavor and helps to enhance the taste. Moreover, rising veganism among people increases the use of vegetable flavor in variety of dishes and are thus propelling the growth of Juice Market.
Juice Market Segment Analysis – By Geography
North America dominated the Juice Market with major share of 45% in 2020. This is owing to rising trends of using healthy beverages such as fruit juice and vegetable juice that provides no side effects. Moreover, consumers are adopting natural fluids that provides benefits in health and thus increasing adoption of juices in diet that rising the growth of Juice Market.However, Asia Pacific is projected to be the growing market during the forecast period 2021-2026 owing to growing adoption of organic products among consumers. In India, people are using organic juices which are beneficial for health so, manufacturers are also increasing the production of juices that are further enhancing the market growth.
Juice Market Drivers
Rising Consciousness about health among consumers
Juices are extracted from fruits and vegetables which are very beneficial for health and recently people are becoming more health conscious regarding their health which rising the demand of juice market. Moreover, rising consumption of proper diet among health conscious people which include juice that increases the adoption of fruit and vegetable juice and therefore rising the growth of the Juice Market over the period 2021-2026.
Growing Incidence of Various Health Problems
Rising incidence of various diseases such as diabetes, obesity and blood pressure increases the adoption of juice that further driving the market growth. According to World Health Organization, about 422 million people are suffering from diabetes in 2020 that needs the consumption of juices for their proper diet and thus boosting the growth of Juice Market over the period 2021-2026.
COVID-19 pandemic had greatly impacted the growth of Juice Market. During pandemic, people are becoming conscious towards their health that rising the adoption of healthy foods and beverages. So, the consumption of juices such as lemon juice, pineapple juice are increasing in order to increase the immunity to fight against COVID-19 and are positively impacted the growth of Juice Market.
Juice Market Challenges
Strict Government Regulations
The factors that is set to impede the growth of the Juice Market are strict government regulation regarding the quality of juices which is set to restrain the growth of Juice Market.
Juice Market Landscape
Product launches, acquisitions, collaboration, joint ventures, and geographical expansions are key strategies adopted by players in the Juice Market. Juice top 10 companies are Ocean Spray Cranberries Inc., Sunkist Growers Inc., Nestle, Citrus World, Tampico Beverages, Welch Foods Inc, Suntory Holdings Ltd., Del Monte Foods, Pepsi Co and Dr Pepper Snapple Group.
Juice Market Development
In January 2020, Ocean Spray Cranberries Inc. launched new beverage Ocean Spray Brew that are produced with real fruit and thus driving the market growth.
In 2020, North America dominated the Juice Market owing to rising trends of using healthy beverages such as fruit juice and vegetable juice that provides no side effects. Moreover, consumers are adopting natural fluids that provides benefits in health and thus increasing adoption of juices in diet that rising the growth of Juice Market.
Rising consciousness about health among consumers and growing incidence of various health problems such as diabetes, obesity and high blood pressure are enhancing the growth of the Juice Market.
The prominent manufacturers operating in the market will be provided detailed analysis of Strength, Weakness, and Opportunities in the Juice Market report.
Strict Government Regulations regarding the quality of juice is set to create hurdles for the Juice Market.
A. Liquid Flavor Market
B. Evaporated Cane Juice Market
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