Looking back on the packaging design trends in 2021, they are minimalist colors, graphic illustrations, focus on texture, conspicuous patterns, interactive, added stories, retro, and abstract packaging. From these eight trends, we can see the diversity and innovation of packaging design styles. For designers, referring to the design trends of each year, they can also gain a lot of inspiration and breakthroughs.
And over the years, we have seen the importance of e-commerce to our daily lives and occupations. This situation will not change immediately. In e-commerce, you will lose the opportunity to shop and experience a well-designed brand atmosphere, which is irreparable to the most immersive website. Therefore, packaging designers and business owners are increasing their investment to bring a brand directly to your door.
It is believed that the packaging design trend in 2022 will bring major changes to everyone’s lifestyle, business strategy and personal feelings. This fashion trend forces companies to rethink their positioning, brand information and basic values.
Packaging design trends for 2021-2022
Let’s see what changes have been made~
1. Protective packaging
Overall, the demand for protective packaging has been on the rise. Takeaway dinners are more popular than ever. In addition, supermarket delivery services are also increasing. In 2022, companies should prioritize e-commerce package solutions that are durable and cover most of the actual products as much as possible.
by License details
02 Transparent packaging design Through the cellophane packaging, you can clearly see the contents inside. In this way, the buyer can have a good impression of the overall appearance of the product. Fresh fruits, vegetables, meat and frozen products are packaged in this way. Packaging design plays a vital role in ensuring product safety and protection, promoting and marketing product brand identity.
by vector pocket
03 Retro packaging Have you ever wanted to go back in time? However, it is feasible to incorporate retro aesthetics into packaging design. This is a trend about the past and the present. Retro aesthetics permeate the entire design, from font selection to color selection, and even the packaging itself. In terms of its use, it can be applied to almost any product or business.
4. Flat illustration In packaging illustrations, the flat graphic style is the most recognized. In this style, the shape is usually simplified, and the color blocks are prominent. Due to the simplified shape, the colorful spots stand out from the crowd; due to the simplified form, the text is easier to read.
05 Simple geometry Through sharp angles and clear lines, packaging design will present new advantages. With the development of this trend, consumers can see the value of the product. This is in sharp contrast with the patterns and drawings describing the things in the box. Although it is simple, it is an effective way for companies to feel that they exist and make a lasting impression.
06 Color and information display Bold and vivid colors and mood-inducing tones are used to attract buyers’ attention. Showing inside information to buyers and telling them inside information is the slight difference that this trend allows companies to make. There is no doubt that by 2022, the level of competition in the e-commerce industry will continue to rise, and consumer expectations for innovative packaging will also continue to rise. In order to ensure that your brand will be remembered for a long time after the packaging is recycled, create a compelling “brand moment” at the door of your consumers.
07 Packaging texture Packaging design must consider not only visibility, but also touch. You can distinguish your products through a more tactile experience. For example, if you want to reach a high-end customer, consider embossing labels. “Premium” is related to these embossed labels. Customers who like the feel of these labeled items think they are more valuable! Thanks to its superb craftsmanship, the texture establishes an emotional connection with the product, which helps to make a purchase decision.
08 Experimental typesetting The simplicity of the design facilitates the customer experience. Packaging designers need to create designs that are easy to understand and visually appealing. Therefore, experimental typesetting will become part of the packaging design trend in 2022. You can choose to use the brand name or product name as the main feature of the packaging instead of focusing on the logo or specific artwork.
09 Abstract inspiration An Aboriginal artist created an abstract design, adding creativity to the entire packaging. In packaging design, designers use strong text and bright colors to enhance the beauty of product packaging. Painting, fine arts and abstract art are all sources of inspiration for designers. Through this trend, we will look at art from a new perspective.
10 Color photos of anatomy and physiology Have you understood this subject? Compared with “graphic design”, the packaging trend of 2022 will bring them a much more “art gallery” atmosphere. It feels like product drawings taken from anatomical drawings or engineering design drawings, and may also be a large part of the trend. It may also be because 2021 has prompted us to slow down and rethink what is really important.
With the above trend information, you now know the label and packaging design trends for 2022 and beyond. Whether it is a business or a designer, in order to keep up with the increasingly fierce competition and changing customer needs, it is necessary to understand the situation and be competitive.
The packaging trend of the 21st century will focus on care and emotion, displaying color and brand information through materials, design and printing possibilities. Packaging that is more environmentally friendly, uses fewer resources and less waste will become more popular.
Trends are not necessarily new every year, but trends are important every year!