The fourth China International Import Expo (CIIE) was held on November 5, 2021. Following its first participation at CIIE last year, the light luxury German skin care brand OJESH was invited to participate at the fair again. They brought their full line of products to be exhibited at the consumer goods area. The skin care brand from Nuremberg, Germany, showed its charm at the “Four Leaf Clover” in the Magical City (NECC Shanghai), bringing about further interpretation of German light luxury and quality life.
A German Aesthetic Space Exhibiting Luxurious Skin Care Products
Last year, OJESH Pavilion attracted visitors with its minimalistic and pure style, and was a popular pavilion in the consumer goods area. This year, OJESH invested more to double the booth area to showcase a full range of products. OJESH upgraded the product exhibition area, interactive experience, exchange and negotiation areas from all aspects. OJESH continues the German style of light luxury and created a unique aesthetic space in CIIE’s consumer goods area, which became an “influencer pavilion”. The European skin care brand crossed oceans to present its ingenious skin care products.
New Product Debut: Timeless Youth Series
OJESH debuted a brand new line of products from the Timeless Youth face and eye cream series. These products took 4 years to research and develop, creating a more luxurious skincare experience for Chinese consumers. It became a hot item at the hall. Based on the innovative DMS bionic sebum membrane technology, this series of face and eye cream combines top ingredients to enhance skin barrier, which will redefine the face and eye cream category. Inspired by the European retro glass dome art, its sculpted external design was shortlisted by IF design award in Germany in recognition of its German craftsmanship. After exhibition at CIIE, this top innovative product made from new technology and ingredients will become a popular skin care product around the world.
The Essence of Ingenuity Craftsmanship, The Impetus of Beauty on the World
OJESH gathers natural skin care ingredients to initiate the power of natural skin care. The brand focuses on high-end skin care field of Hyaluron Serum to provide more efficient skin care solutions for global consumers. At CIIE, OJESH exhibited hyaluronic acid ampoule series as well, entering the spotlight of CIIE together. At the center of the exhibition hall is a giant hi-tech ampoule bottle built with interactive device, inspired by ingenuity. It was a well-marked image in the exhibition area. A live broadcasting room was also set up for popular OJESH online agents for live interaction online, so that German ingenuity can be seen by more global consumers, and allow this “beauty power” to extend across the world.
Further Development of the Chinese Market, Global Strategy and Planning
“Jassen GmbH is honored to be invited to two consecutive editions of CIIE. Accelerating global strategic layout centering on the Chinese market is the long-term goal of OJESH’s brand development plan.” Ms. Ning Rui, CEO of Jassen GmbH Greater China Region, said in an interview with the media, “China has been a very important strategic market in the development of brand. The first cream developed this year with innovative German technology is released in September, first exhibited at CIIE to give back to consumers in China. In the future, the Group will continue to increase investment in the Chinese market and deepen economic, cultural and trade cooperation between China and Germany.”
OJESH, born in Nuremberg, Germany, has consumers spanning 37 countries and regions around the world. OJESH has been invited by CIIE twice, will always participate in the fair with a positive and open attitude.
OJESH will embrace new trends of world development and show skin care products with German technology to global consumers, bringing more luxurious experience to beauty seekers around the world. The brand expressed that in the future, with the context of further developing the Chinese market, it will continue to improve the planning of global strategy of the brand and share new global opportunities.