Sustainable Solutions Company, Veriant, Announces Launch of Mella – Ritual-Free & Melatonin-Infused Skincare

Sustainable Solutions Company, Veriant, Announces Launch of Mella - Ritual-Free & Melatonin-Infused Skincare
The personal care brand defies self-care industry to promote healthier skin and hair, dreamier sleep, and a happier future for the planet

Veriant, an umbrella company of problem-solving brands, today announces its first launch, Mella the personal care and wellness brand that helps you look and feel better with plant-derived melatonin. As a result of rigorous testing, a 360° approach to sustainability, and the implementation of full transparency, Mella is the pioneering brand to use beauty products as vehicles for impactful and ritual-free self-care while recognizing melatonin’s true power when it comes to skincare.

Mella’s science-backed approach to skincare addresses and utilizes the benefits of melatonin beyond sleep aid, a previously overlooked ingredient across the industry. When applied topically, melatonin works naturally with the body to resynchronize circadian rhythms, build reservoirs in the skin’s surface to provide the most potent repair and restoration, and deliver powerful antioxidant protection (far exceeding that of vitamins C and E) to defend against and reverse the effects of environmental stressors, such as blue light, pollution, and oxidants. Topical melatonin helps skin better heal itself during the body’s nightly repair cycle, making it look healthier and more youthful. Plus, the body naturally releases its melatonin reserves at night, allowing Mella to also deliver the same benefits of ingested melatonin – improved ability to fall asleep faster, wake fewer times in the night, and wake feeling well-rested – to its customers without inciting daytime drowsiness.

Veriant’s three key pillars – innovation, sustainability, and transparency – converge to offer supremely efficacious products that help customers do more with less. This is proven by Mella’s launch assortment of two dermatologist-approved products 

  • Steady As You Glow ($24.00) is a melatonin-infused facial moisturizer that defends, nourishes, and repairs skin throughout the day and night.Skin will look smoother, brighter, and more balanced with all-day and all-night hydration, all while defending against and reversing the effects of pollution.
  • Appeeling To The Cleanses ($28.00) is a melatonin-infused, water-activated 3-in-1 creamy cleanser, exfoliator, and mask. Its 100% active formula helps customers gently cleanse and exfoliate to reveal smooth, glowing skin while reducing the look of pores, dullness, and discoloration. For those who prefer to apply the product in the shower may also purchase The Shower Cap ($2.00), an easy-to-use accessory that prevents water and humidity from getting in the bottle and doubles as a mixing bowl for whipping up Appeeling To The Cleanses as a mask.

To ensure complete safety, effectiveness, and customer satisfaction, each product endured an extensive four-week consumer panel, clinical skin safety testing by a board-certified dermatologist, 12-week formula stability and package compatibility studies as well as preservative efficacy testing and batch micro testing. Of the diverse consumer panel, 95% of panelists reported that their skin felt comfortable and hydrated all day long and 90% reported brighter skin. Additionally, panelists experienced a 17.4% improvement in mental clarity and focus, as well as 50% fewer wakings per night by the end of the four-week testing period.

“I often find myself frustrated as I watch beauty and wellness brands push barely-distinguishable products, preach self-care while creating insecurities, and claim sustainability, all in order to sell more products.” said Hana Holecko, Co-Founder and CEO of Veriant. “But with Veriant, we can solve people’s real problems sustainably, with as few products as possible. Especially in the wake of COVID, people are getting way too much screen time and not enough quality sleep. They’re experiencing the effects of this in ways they can see and feel. We’re so proud that Mella helps people look and feel better with a truly sustainable and impactful product offering.”

Mella is good for both users and the planet with 100% biodegradable, non-GMO, and sustainably sourced (including upcycled) ingredients, as well as 100% curbside recyclable or biodegradable packaging. Veriant’s suppliers and plastic-free packaging materials are deeply scrutinized for safety, efficacy, and curbside recycling rates. Its logistics center recycles 99.9% of its refuse and uses only sustainable power, eco-friendly lighting, electric forklifts, and electronic invoicing. All Mella products are Leaping Bunny certified, and by the end of 2021, Veriant will be a full B-Corporation that is also climate- and water-neutral. The company prioritizes such third-party accreditation to validate its claims, demonstrate its data-centric value, and show customers and industry peers alike that no business is too new to make these strides.

As a Pending B-Corporation, Veriant firmly believes in making a positive social impact as part of human sustainability, which motivates both its ingredient sourcing and investments. Mella uses sustainable, 100% traceable shea butter sourced directly from the women who collect it in West Africa, which directly contributes to women’s empowerment and advancement for them and their communities. With Mella’s launch, Veriant also kicks off its Giving Program in support of the Brain & Behavior Research Foundation – committed to alleviating the suffering caused by mental illness by awarding grants that will lead to advances and breakthroughs in scientific research. At check out, Mella customers have the option to add a $1.00 donation, which will contribute to the total raised donation fund Veriant will match (up to $5,000) one year to-date post launch. 

For more information or to shop products, please visit

About Veriant

Veriant is a company of problem-solving brands created through innovation, sustainability, and transparency.  Each brand is dedicated to solving a particular and real problem or set of problems. In this way, Veriant is able to be a direct-response innovator as consumer needs change, and as new technologies and science become available.

About Mella

Veriant’s first brand, Mella, is a personal care and wellness brand for adults that helps you look and feel better with melatonin. Our plant-derived melatonin helps resynchronize your circadian rhythm, boost your body’s natural repair cycle, and help you get dreamier sleep without daytime drowsiness. Mella products use 100% curbside recyclable or biodegradable & compostable packaging with dermatologist-approved formulas comprised of only 100% biodegradable, non-GMO ingredients.

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