ALOE ATTIVA was founded by Genovese born Marco Vernazza who has dedicated his career to understanding natural formulations. His passion for using safe, natural ingredients in wellness and beauty products led him to study in-depth the calming, soothing, regenerative properties for which Aloe is famous. Ultimately this led him to create his proprietary ALOE ATTIVA Elixir, a potent extract proven to be four times more effective than commercially available aloe preparations.
“This extraordinary ALOE ATTIVA Elixir is at the heart of every formula we make. The result is a range of aloe-powered, waterless beauty products that are clean, natural, and exceptionally effective,” says a representative for the company.
Welcome to a Waterless Alternative
“Because we don’t formulate with plain water, we leave room for the good stuff,” explains the ALOE ATTIVA representative.
“Most skincare contains 80-95% water. However, formulating with such a high level of water requires additional chemical thickeners and preservatives that don’t benefit your skin. Moreover, such a high level of water can cause your skin to dehydrate. The bottom line is that lots of water equals very little good stuff.”
ALOE ATTIVA says ‘no thank you’ to diluted skincare.
“We replace ordinary water with our proprietary, patented, skin-loving, aloe-activated elixir which does two things. First, it calms, soothes, and hydrates the skin. Second, the elixir acts as a catalyst in transporting effective natural ingredients like hyaluronic acid and plant-based collagen into the skin.”
Better Skin, Better Earth, Better World
“Our commitment to clean and sustainable beauty is core to who we are. All our products express the very best of Italian design and craftsmanship,” continues the representative.
“Our aloe is responsibly sourced from around the world, and we accept nothing less than the highest quality. Another amazing fact about aloe is that an aloe stalk, when cut, will remarkably regenerate and regrow, it also requires less water to cultivate than many other crops.”
“As for our packaging, glass is our preferred material, plastic if we must. Plus, we use FSC certified paper for all our cartons. We always encourage customers to recycle or upcycle. And through our partnership with water.org, ALOE ATTIVA is donating 10 years of access to safe water for someone in need with every Power Couple Bundle purchase.”
ALOE ATTIVA is committed to harnessing the power of plants and science to deliver products that promote hydrated, youthful, glowing skin for its customers. What’s more, the brand’s skin care range is formulated without SLS, SLES, petroleum, GMOs, animal derivatives, gluten, PEDs, EDTA, synthetic dyes or parabens. ALOE ATTIVA follows EU guidelines, which ban over 1,300 ingredients as opposed to US guidelines which ban only 11.
“We believe in community and in freeing the inner glow of everyone; because no matter our race, gender, or generation, we are all beautiful and we all deserve better,” concludes the representative for ALOE ATTIVA.
ALOE ATTIVA was founded by Genovese born Marco Vernazza. He has dedicated his career to better understanding how to use safe, natural formulations to create premium wellness and beauty products. Vernazza’s proprietary ALOE ATTIVA Elixir is proven to be four times more effective than commercially available aloe preparations and is the basis for the brand’s aloe-powered, waterless skin care line.
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