The Arena Football Association™ (AFA™), the first big 6 (AFA, MLS, NBA, MLB, NHL, NFL) Major Sports League, owned and operated by men, women and ethnic minorities, announced the official league expansion at the Fuel Business Summit presented by JPMorgan Chase & Co. and AARP.
“Major professional sports have traditionally favored male ownership and operation. Our league has changed the game, offering women and ethnic-minorities opportunities to own and operate teams along with their male counterparts,” said Lisa Giamo, spokesperson. “This expansion of leadership talent will pave the way for a new generation of coaches, referees, players, front office staff and owners.”
Marketers looking for value and alignment to these principles can find it by partnering with the Arena Football Association (AFA). The league ended its 2021 season in July with the Lone Star Series between 5 Texan teams. The teams for the 2022 season include the Amarillo Venom, Odessa West Texas Warbirds, Houston Texas Jets, Rio Grande Valley Dorados, North Richland Hills Texas Crude, Ft. Worth North Texas Bulls and more to come. Expansion nationally will follow strength in the 30M consumer Texas market.
AFA is focusing on the top three percent of collegiate players graduating from leading NCAA schools. The league has a unique niche, focusing on underserved markets as it expands across the U.S. and Canada with population footprints between 200,000 to two million people.
At the same time, it wants to make football affordable in these major markets, especially for families. Ticket prices are between $20-$25 with packages for families and veterans.
The league is also built on a world-class business model of operational excellence practices to drive league growth. Every team must adhere to strict business operations principles that helps to ensure teams will be around for the next 50-100 years.
Fans are growing because they’re attracted to and love the fast format of the league’s action-packed games, which is a new trend in sports.
“Our quarters are 15 minutes and tend to be more exciting than the outdoor format. Our championship game had a score of 76 to 60. That’s a touchdown every four minutes,” said Giamo.
Right now, there are all kinds of title presentation sponsorship opportunities ranging from the league’s official airline to the official transportation provider.
Sponsors will be promoted on the website, social media, and on-demand with content produced by The Post Game (TPG). The company has partnered with the league for national media rights and digital fan engagement.
Content will also be produced during the off-season.
League founding directors include Douglas C. Freeman, Fredrick Smith, and Maximillian L. Hamilton, all of whom are veteran entrepreneurs with over 100 combined years of experience, along with having served as C-Suite advisors to the Fortune 1000. The league is in the process of raising capital. Currently, you have an opportunity to own an investment on the ground floor of a U.S. professional football league via:
For more details about sponsorships and investment opportunities, information or to schedule an interview, contact Lisa Giamo – Lisa.Giamo@arenafa.com