The business is directed by two business partners Jitan Kaundal and Siddharth Bhan. Both Siddharth and Jitan were working as independent freelancers when they decided to bring their trades together and form WireMonster. With Jitan’s experience in marketing and Siddharth’s expertise in development, it made sense to combine their skills and provide the best value to the clients.
Finding the edge
WireMonster emphasizes not only to stay afloat but to grow exponentially. Their dedication to growing their clients’ and own businesses alike demonstrates their passion for their work. To achieve this growth and with their commitment to work, their team of professionals from different skill sets works with the client.
Being a full-service marketing agency and roots in crafting exceptional brand experiences, WireMonster is self-sufficient and partners with clients around the globe. Working closely with multiple startups to Fortune 500 companies to enhance their business value in the digital world, they specialize in building a steady online presence using growth hacking with performance marketing. The company helps businesses communicate with the right audiences, grow their reach and revenue with their strategic growth hacking tactics.
Leveraging the experience and expertise of a team that has worked with hundreds of clients to solve complex challenges, they conduct in-depth analysis, and design digital solutions that help their clients.
Digitizing brand experiences
“Creating successful marketing campaigns for our customers is what we root for. With a passion for our customers and an unwavering commitment to quality service, we work persistently to become an ideal partner for a multi-year relationship”, says Siddharth Bhan, CEO, and co-founder of The WireMonster. “Small businesses and digitization rarely come to terms, which is why they suffer from the improper management of their online presence. WireMonster works with you to determine the pillars of your business – your focus, brand identity, and target market.”
To help startups and small businesses make a splash, the company provides world-class digital marketing services – all personalized and tailored-made for each client and enterprise. They provide long-term solutions, ensure results within a specified time frame, and aim to be as transparent as possible with their clients.
The creative agency affirms to have worked with brands across multiple sectors and industries – such as travel, fashion, eCommerce, fitness, removalists, healthcare, and solar energy – which has helped them discover and identify what works best for different types of brands. WireMonster is a fully remote company and works on a limited number of projects at any given time to make sure they give each project the attention it deserves.
Major client acquisition
When asked about their projects, Jitan, MD and co-founder of The WireMonster says, “One of our most notable clients was a Microsoft-backed agri-tech startup based in Kenya. This project covered all aspects of marketing including brand positioning, lead generation, and managing social media accounts across various channels. The initial phases of the campaign were particularly challenging. But with our curated strategy, we could generate 13,900+ overall leads from social ad campaigns in 3 months – with around 900 leads in a single campaign at less than $0.6 per lead.”
“Our relationships with clients grow beyond the initial discovery call. We use a robust marketing process based on the rules: Start Small and Measure, Learn, Adapt”, he adds.
Taking the leap
The COVID-19 pandemic has forced businesses to pivot their strategies to adapt to changing consumer behavior, trends, and needs. This has led digital marketing to emerge as a key strategy. With over 50% of online purchases being done using mobile devices, many companies have realized that digital marketing budgets are among the last to cut during these tough economic times.
Small businesses experienced catastrophic consequences during the initial phase of the pandemic. The only reliable lifeboat out there was getting the business online.
Time was of the essence, and the founders took a gamble and tapped on this huge opportunity.
Besides, the global digital ad spend is expected to reach $389.29 billion in 2021 (Statista, 2020), which is a whopping 17% increase from 2020. Due to the growth of this industry, WireMonster seeks to further sharpen its portfolio to include digital advertising to capture leads for multiple niches.
Tips for other agencies
Based on their rapid rise, we asked them what other agencies can do to emulate their agency’s success. They said, “Be ready to put in the effort, and differentiate yourself from your competition. Establishing a clientele can be slow, but providing great service will get you retainer clients.”