London, UK – November 18, 2021 – In an attempt to improve engagement and conversions for clients, the expert PPC team at The Brains, a London-based digital marketing agency, has been experimenting with static and dynamic Image Ad Extensions for their clients. Since introducing Image Ad Extensions, The Brains has noticed an increase in Click-Through-Rate (CTR), resulting in increased sales for clients.
In July 2020, Google announced it would be launching an image extension beta program. The purpose of image extensions is to improve ad visibility and overall performance by showing an image alongside PPC ads in the search engine results.
As of Google Marketing Livestream 2021, ad extensions are now available to all advertisers. The PPC team at The Brains have been using ad extensions over the past five months and have noticed a marked improvement in the performance of their ads.
“Ad extensions have worked well for our clients. They allow us to make images more eye-catching and attractive, and they have been noticeably improving our click-through rates (CTR). Since implementing our Image Ad Extensions in mid-May, our static images have run with a CTR of 8.0% and our dynamic images have run a CTR of 21%. Our primary takeaway from this experiment is that Image Ad Extensions, in general, are ideal for improving ad engagement, but in our experience with large eCommerce campaigns, it’s actually the dynamic image ad extensions that perform best.” – Mike Moodie, Head of Paid Search, The Brains
The Brains has received a number of awards in 2021 for their PPC and paid social efforts and are continually looking for ways to improve performance, spend and conversions for clients. More information about their leading PPC services can be found below:
About The Brains
The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.
For more information, please contact:
Jonathan Lemer, Director, The Brains
Telephone: 0333 050 7328