Although the global pandemic led to a significant increase in online sales, consumers still like to visit stores and browse the products offered. As a result, businesses today must focus on both digital and in-person experiences to meet the needs of their customers. Retail merchandising can be of help in achieving the second goal.
What is Retail Merchandising?
Stores must organize their merchandise in a way that appeals to customers. Doing so encourages impulse buying. When discussing this type of merchandising, merchandisers refer to the arrangement of items throughout the store, item displays that encourage purchase add-ons, and signage. All come together to create the appropriate customer experience.
Organizations that sell clothing must also take the fitting rooms into account. The lighting and arrangement of these rooms can lead to additional sales. Visual merchandisers work to analyze data behind the scenes while determining which items are selling and which aren’t. To learn more about this process, find out here now.
The Importance of Retail Merchandising
Every business needs to find ways to draw consumers in and have them return in the future. According to realtimecampaign.com, retail merchandising is of great help in increasing a company’s conversion rate. It removes any confusion on the consumer’s part and helps them decide between multiple products. Shoppers feel less overwhelmed when a store performs well in this area.
However, customers shouldn’t notice retail merchandising. The store needs to find a way to focus their attention without making it noticeable. For instance, well-placed signs leave them wanting to know more without overwhelming them.
Effective Retail Merchandising
When creating a retail merchandising plan, stores need to employ a part-time e-commerce merchandising manager or someone to take on this task full-time. This manager ensures the layout of the store encourages sales. They oversee the changing of store layouts based on the season or holiday and help establish a budget for fixtures, signs, lighting, and more.
This individual establishes a system designed to minimize out-of-stock items, boost margins, reduce the need to drop prices, and maximize turn. Predictive analytics used with an open-to-buy system help determine the variety needed within the establishment. These serve as only a few tasks the merchandising manager will take on or delegate to a team of workers.
Businesses want to know how much time they must spend on this task. This varies by retailer, as no two stores are alike. The number of SKUs offered in the store plays a role in the time needed to carry out this work, as do the window displays and their size.
Individual displays may come with special requirements that take more time, such as a display that requires additional security, and the ease of moving fixtures influences the merchandising schedule. Thankfully, tools such as TradeBeyond simplify many of these tasks for the retailer.
Every business regardless of size must make retail merchandising a priority. Large businesses often employ several people to work as a team when carrying out these tasks. Small business owners, however, must make the jobs a priority. Benefit from tools available today to make retail merchandising easier or hire an outside party to help. Offering a good customer experience ensures people return, which is crucial to an organization’s success.