Nowadays, people have been consuming more and more video content online. Not only do they turn to video sharing platforms like Youtube for entertainment but also for product recommendations, how-tos, reviews, and many more. Compared to text and images, videos appeal to people’s emotions more – even influencing how they respond. And this explains why, from a marketing perspective, videos are effective in attracting, educating, and converting more people from prospects into leads and sales.
For businesses, this only means that videos, when properly utilized, can be a powerful marketing tool that helps people find and purchase their products and services. And to make things easier, having a shoppable interactive video player like Shopicam on one’s website can make all the difference. In fact, according to the team behind Shopicam, “adding video to your sales pages can increase conversions by up to 80%!”
With Shopicam, businesses can increase their purchase intention, retain leaving visitors, and catch the attention of new visitors. They can simply record a video about their products or services, their latest news, deals, and offers, as well as their client reviews.
And apart from its interactive content, Shopicam’s pop up videos can instantly get the attention of visitors. Not to mention it allows videos to be easily embedded in websites since it works well with Wix, Shopify, Prestashop, WordPress, and other website builders and e-commerce platforms.
More information about Shopicam can be found at https://www.shopi.cam/.
Shopicam is a shoppable video player that helps businesses increase purchase intention, retain leaving visitors, and unlock awareness through interactive pop up videos on one’s website.