Since its establishment last year, Japanese brand, REPOSE has explored different traditional fashion items such as a ready-to-wear collection of t-shirts, sweatshirts and slides to non conventional fashion items such as casings for AirPods. Founded in Tokyo, REPOSE is poised to challenge the fashion landscape with their ideas and push these ideas until creation. The brand strongly believes in its creativity and is not scared to do the unusual.
In line with their motto, ‘Sense Different’ REPOSE explores the ideas that others may consider crazy or weird. According to the brand, ‘You are who you are. Every one of us are different and creative in our own way. Keep doing what you love, what you think it’s right.’ As a socially-driven brand, REPOSE message drives home the power of uniqueness in difference. The brand stays true to its ingenuity; standing out instead of blending it. REPOSE is strongly planted in its ideals because they believe that people that have made a difference in history never followed trends. The Japanese brand therefore goes out of its way to create trends.
With their designs and their willingness to try out new things, REPOSE aims to change the fashion conversation. According to the brand’s spokesperson, “Our mission is what drives us to do everything possible to push the boundary on creativity.’’ REPOSE challenges the creativity of traditional fashion by experimenting with unconventional ideas and bringing them to life. The brand believes in designing for the future of fashion to define their idea of ‘different.’
REPOSE also retains its uniqueness by producing only a batch of designs. The brand aims to keep all designs in top quality and they have discovered that quality may reduce with each batch production. They have therefore decided not to restock when a batch of designs get sold out. This is a step in the right direction for sustainable fashion as this will control a lot of waste. This also paints REPOSE as an environmentally responsible brand.
As an international brand, REPOSE provides free shipping to over 180 countries around the world in 1-25 days depending on location. The brand remains on the lookout for top creators with a mind of difference to bring fresh ideas to the team.