November 22, 2021 – Dr Giles Smith is a serial entrepreneur & eCommerce growth expert having founded multiple online direct to consumer brands. Today he has announced the launch of a world-first coaching business, focused on helping the founders of early-stage sustainable product brands scale up their growth.
Despite the global consumer trends towards increasing demand for sustainable products (especially in shoppers under 30), sustainable eCommerce brands regularly struggle to gain traction. Higher cost of production as well as other operational costs such as maintaining certifications can present a challenge, especially since the majority of consumers are still unwilling to pay more for their products.
Said Smith: “Building any online brand is hard. It is no longer enough to simply state ‘made from sustainable materials’ as a marketing tactic. To succeed, brands needs to resonate with their audience & be more compelling than their non-sustainable (often cheaper) competitors. Sustainable brands are doing great work & more of them need to thrive so that our industry can collectively have a greater impact on the environment”.
As an expert digital marketer with deep experience in eCommerce, Smith now specializes in coaching early-stage (post launch) DTC brands as they scale up their marketing channels, sales and operations profitably.
Specifically, Sustainable eCommerce offers one-to-one coaching and founder mentoring across all areas of growth. From top-down business strategy, digital marketing, store optimization and supplier management, the service helps them grow faster & avoid the costly mistakes often experienced by first-time founders. Smith works hands-on with each client to craft their tailored growth strategy and provides ongoing advice and mentoring in all aspects of their business as they grow.