Ebrun think tank: Why is Hangzhou cross-border e-commerce so “powerful”

In 2020, Hangzhou’s cross-border e-commerce import and export volume was 108.416 billion yuan, and the number of cross-border export online stores was 30,353, an increase of 10,560 from the end of 2019. Why is the development of cross-border e-commerce in Hangzhou so fast?

Three long-distance running thoughts in Hangzhou

Hangzhou Comprehensive Test Zone carries out system innovation, management innovation and service innovation around the top-level design of “six systems and two platforms”. The practical achievements of innovation have been replicated and promoted to 104 other comprehensive test areas in the country. In addition, it has formulated and issued three batches of 113 institutional innovation lists, constantly improving policies and innovation supervision; launched the country’s first cross-border e-commerce retail import public quality assurance platform, providing traceability, certification, traceability and other functions to ensure the quality and safety of imported goods from cross-border e-commerce; improved B2B identification standards, tax exemption without tickets and income tax collection, facilitation of foreign exchange collection, cross-border e-commerce return and exchange, tax refund acceptance and other innovative measures.

Hangzhou Comprehensive Test Zone makes every effort to promote cross-border e-commerce to become a new momentum of double cycle and carry out cross-border e-commerce format innovation. For example, explore new models of cross-border retail import; support cross-border e-commerce platforms to carry out cross-border retail import goods “online order, offline display, fixed-point distribution” model, pilot shipping channel import personal goods digital customs clearance model; guide processing trade enterprises to carry out independent brand export in the way of cross-border e-commerce, and support direct domestic sales and export to domestic sales. Previously, Hangzhou Comprehensive Test Zone has been supporting the construction of eWTP, landing the world’s first eWTP pilot, accelerating China’s experience in cross-border e-commerce and covering more countries and regions.

Second, always put the promotion of industrial development in a prominent position. In 2020, Hangzhou’s cross-border e-commerce imports and exports totaled 108.416 billion yuan, and the number of cross-border export online stores was 30353, an increase of 10560 over the end of 2019, ranking first in Zhejiang Province, with 139 cross-border e-commerce sellers exceeding 10 million US dollars.

Hangzhou Comprehensive Test Zone carries out B2B special campaign, new foreign trade, new service and new manufacturing campaign, shop opening global ten thousand stores cultivation campaign, “100 networks, ten thousand enterprises, global products and sales global” cross-border ETrade Festival activities to promote the deep integration of cross-border e-commerce with the real economy, speed up the construction of cross-border e-commerce overseas service network centered on Hangzhou and oriented to the world’s major e-commerce markets, promote the digital transformation of traditional enterprises in 15 industrial belts, and carry out new domestic brand cultivation campaign to support brand manufacturing and digital marketing of independent intellectual property rights.

Third, it is always committed to creating the optimal ecological circle of cross-border e-commerce. Hangzhou Comprehensive Test Zone introduced and nurtured 863 cross-border e-commerce service enterprises, including a series of national leading third-party payment enterprises, serving nearly one million market players across the country, with cross-border revenue exceeding 200 billion yuan, supporting the development of international freight charter flights. At present, there are 17 cargo charter flights from Hangzhou to the world. In addition, Hangzhou Comprehensive Test Zone has set up a cross-border e-commerce overseas service network, integrating 108 overseas cooperation parks, cooperation centers, cooperation sites and overseas warehouse resources from 38 countries (regions). The country’s first batch of cross-border e-commerce undergraduate majors, the establishment of China (Hangzhou) cross-border e-commerce college, the annual training of cross-border e-commerce talents reached 35000 people.

Hangzhou cross-border e-commerce how to solve the problem of double cycle and high quality: digitalization, supply chain, branding.

First, strengthen the digital transformation of traditional foreign trade. It has carried out digital empowerment projects, promoted traditional enterprises to carry out digital transformation and upgrading and opened up overseas markets; innovated the new “Internet + Port” service; built a “digital port” with functions such as data connectivity, digital fence, second-level customs clearance, intelligent logistics, and integrated services; given full play to the advantages of Hangzhou’s cross-border e-commerce platform service enterprises, strengthened cooperation with the platform, guided the transformation of traditional foreign trade, manufacturing and domestic e-commerce into cross-border e-commerce, and at the same time supported the cooperation between the Hangzhou platform and the cities in the national cross-border e-commerce comprehensive pilot zone.

The second is to optimize the cross-border e-commerce supply chain and overseas service network. It has supported and guided the development of 15 cross-border e-commerce industry belts in Hangzhou, strengthened and guided the in-depth cooperation between cross-border e-commerce platforms and services and industrial belts; supported manufacturing enterprises to use digital technology to reduce supply chain costs; vigorously carried out cross-border e-commerce new manufacturing operations, promoted manufacturing enterprises to improve product design and R&D capabilities, strengthened research on product international standards, and regulated the standards and quality of cross-border e-commerce export products; supported the acceleration of the construction of a cross-border e-commerce overseas service network centered on Hangzhou and oriented to major global e-commerce markets; optimized the overseas service ecology of cross-border e-commerce, made full use of domestic and international resources, and strived to improve overseas supporting facilities; supported overseas warehouses in key countries and markets, and built a cross-border e-commerce ecosystem of “multi-points and linked development in one area” supported by global overseas warehouses.

The third is to continuously improve the brand marketing ability of cross-border e-commerce. It encourages cross-border e-commerce enterprises to establish superior brands, constantly optimize the brand supply chain, enhance brand marketing ability through the application of new technologies and new scenes, and carry out exchanges and cooperation between cross-border e-commerce enterprises and social media, digital content platforms and other emerging fields, strengthen docking with overseas e-commerce resources, empower brands to go to sea, and enhance competitiveness in the international market.

As the first cross-border e-commerce comprehensive test area in the country, Hangzhou accounts for 20% of foreign trade imports and exports, although customs statistics show that the transaction scale and the number of online stores are not the largest in the country. however, it is a basic consensus that Hangzhou Cross-border e-commerce Comprehensive Test Zone takes the lead in the country.

Ebrun think tank believes that Hangzhou cross-border e-commerce “strong” in long-distance thinking, knowledge-driven, in keeping with the breakthrough consciousness of the times, its experience should be used for reference by cities interested in the development of cross-border e-commerce.

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