MIAMI, FL – December 6, 2021 – Goldenberry Farms™ previewed its 2022 North American promotional campaigns for the golden berry superfruit with a new approach, highlighting the unique sweet, tropical, and tangy flavor profile of the fruit. Although it is commonly marketed as a berry, the “Goldenberry” fruit is known to customers under many different names – including Physalis, Ground Cherry, gooseberry, Uchuva, and uvilla – actually is not a berry at all. Rather than continue to promote this fruit as a berry, which has a sweet connotation, Goldenberry Farms™ “Mother Nature’s Candy” campaign likens the vibrant taste of the tropical superfruit to popular candy, such as Sweetarts®, or Sour Patch Kids®.
”The Goldenberry has a wonderful, unique, tropical flavor, mixing the tartness of a pineapple with the sweetness of a berry.” The campaign, paired with QR codes on each clamshell, links potential consumers to a easy to navigate website with additional facts and information including recipes and FAQ’s for first time consumers.
The campaign aims to expand the reach of the goldenberry (cape gooseberry) to a large and expanding demographic of consumer who prefer unique flavor profiles of a sweet yet tart fruit.
Goldenberry Farms is offering a well-packaged 125g size unit with an attractive consumer price point and 90% post consumer recycled packaging, in keeping with the brands sustainable “Where Good Things Grow” mission.
For more information for commercial buyers, grocers, or retailers, please contact Goldenberry Farms at firstname.lastname@example.org
Goldenberry Farms is a grower, packer, and global exporter / importer of farm fresh, sustainably harvested Goldenberries, as well as other premium tropical fruit. The Company has operations in the United States and farms, processing, and packing operations in South America, employing and empowering a growing network of rural workers, small farmers, and female head of households. GBF is a ZOMAC Accredited, Socially Responsible Company investing to enhance the lives and regions where we do business, and enhancing the expectations of consumers and employees alike with their “Where Good Things Grow” mission.