It’s no secret that selling on Amazon is increasingly difficult year over year.
What with regular algorithm updates, prioritizing brands that drive external traffic and more.
As a top-rated Amazon Consultant with over 15 years of experience, these are the must-have strategies that you can use to drive sales on Amazon.
External Traffic: With the Amazon algorithm prioritizing brands that send traffic from off of Amazon onto Amazon for their products, you will want to make sure you are sending traffic from your Email List, Blog, Social Media, Social Media Ads, Amazon Influencers & more.
What’s more, if you are brand registered, Amazon will pay you to do this. Through the Brand Referral Bonus program, you can earn up to 10% for every external traffic sale you generate through your Amazon Attribution links.
Amazon Influencer Marketing: Speaking of external traffic, this may be the most powerful. Not only do Amazon Influencers drive sales and build your brand on Amazon, but also off.
You will want to get included on Blog Posts, YouTube Videos, Amazon Live Streams, Amazon Storefronts and more. Software like Referazon makes it easy to find Amazon Influencers and manage your campaigns.
The Fundamentals: The new minimum viable effort on Amazon requires you to be good at SEO, Advertising, Listing Optimization, Seller Metrics and being Brand Registered.
Once upon a time, if you were good at these, you could gain significant traction on Amazon. With the rise of cost effective software to help you do most of these things, everyone is now good at them.
Combatting Gallery Skimmers: Did you know there is a strong and growing number of consumers that will never read your bullet points? They land on a listing, look at the A+ Content or the Gallery images to determine if they want to buy the product or not. What’s more, there are those that will never scroll to your A+ Content, rather simply scroll through the gallery and then buy or bounce.
To combat this, Amazon Sellers need to make sure all of the important information and copy that appears in your bullet points, also is conveyed in a visually interesting way in your A+ Content and Gallery Images. The next step is to make sure your A+ Content is repurposed into gallery images. This fortifies every section of your listing where you can be evaluated by a consumer.
The Source Approach works with small 1 person brands all the way up to large global brands and you can succeed on Amazon no matter how big or small you are by following these powerful strategies.