With this launch, Bluebird Provisions is providing US consumers a convenient bone broth powder that replaces both their collagen and electrolyte supplement.
Founder of Bluebird Provisions, Connor Meakin, shared what makes Bluebird’s bone broth different.
“Most people know that bone broth has collagen. What they don’t know is that properly made bone broth is also rich in electrolytes like potassium. Many brands take shortcuts in their manufacturing which robs consumers of these hydrating electrolytes.”
Recyclable Packaging is the Future for Natural and Conventional CPG
Bluebird Provisions challenges big and small brands to go beyond their P and L and switch to recyclable packaging.Beyond the waste during final disposal, flexible recyclable packaging creates up to 75% less waste during production and transport.
What is Bluebird’s Recyclable Packaging Made of?
Bluebird developed a flexible pouch sourced from a single sustainable material, with no lamination. The pouch is 100% recyclable.
Conventional flexible packaging has 3+ layers of material. This makes it nearly impossible to recycle as it requires separating the layers. They end up in landfills.
Why Launch Instant Bone Broth Powder in the USA?
Bluebird’s approach to expansion is far from how traditional legacy brands operate. They are 100% focused on online, direct-to-consumer sales in the US.
Direct to consumer mitigates the risk of paying exorbitant listing fees, distributors, brokers and trade spend for a new brand.Moreover, Bluebird wants to provide a blueprint for how independent, bootstrapped food brands can expand to new markets.
About Bluebird Provisions
Bluebird Provisions makes bone broth to help you look and feel better using ethically upcycled ingredients and recyclable packaging.
Launched in 2018, Bluebird Provisions distributed its line of organic bone broth online and in supermarkets across Canada and the US.
More info: https://bluebirdprovisions.co/