Leading Australia-based company Auto CX is all out in revolutionizing the industry after unveiling an innovative and game-changing car dealership sales and experience platform.
The ingenious platform allows dealerships to take control of the customer experience where the journey begins, in their online showroom. Its industry leading dealer websites showcase an interactive showroom, live inventory, and automated offer feeds, a complete deal builder, and much more.
“Customers start their purchase experience by browsing the internet, usually utilizing manufacturer sites to do their research. That’s where Auto CX comes into the picture,” a company representative said. The interactive showroom feature presents products under lights. With live price feeds directly from OEMs, the showroom stays up to date automatically.
Auto CX’s digital showrooms bring that experience to the dealerships’ websites, resulting in a lot more time spent on their site and providing a top-of-funnel opportunity to build credibility and learn about customers’ preferences.
“By putting customers in the driver seat where they get to know how their future car could look, including the ability to shift between variants and discover colours and accessories, the interactive showroom leads the way in bringing customers’ dreams to reality, before letting them enquire directly,” the representative said.
Auto CX helps dealerships drive customers’ purchase experience by letting them view and buy from their live vehicle inventory while at the same time easily integrating offers into the showroom page to motivate customers to begin an online vehicle build. The live feed showcases national offers to automatically keep the site fresh and up-to-date, and major OEMs are supported.
Auto CX also takes lead management to the next level, with the live feed putting every lead on the smartphone to ensure no opportunity falls through the cracks. It features an impressive full lead profile, which is the complete picture of every lead at a glance, with Auto CX’s powerful lead statuses and road-to-sale checklist.
It also promotes better, informed decisions based on the customer’s previous interactions with the dealership. Each touchpoint between the customer and the dealership can be viewed on the customer’s lead page, from emails to purchases.
Its top finance features include real-time quotes, where dealerships can close more deals and promote finance penetration with instant finance quotes based on a customer’s situation from a range of lenders. The innovative app also streamlines the finance application process by allowing customers to submit the application directly via the deal.
Auto CX also steps up the phone system integration game. The app provides direct integration with most phone systems, so dealerships don’t need to replace the system or buy any hardware. They can also capture every call, not just those made to a specific phone number. In addition, they can automatically tag the staff member and customer involved in the call, and flag enquiry calls in a different list for priority attention.