ALOE ATTIVA is expanding its skincare range with its new and natural lip care treatment

Meet the xL POWERLIP, the new holistic lip care treatment from celebrated Italian aloe vera skincare brand, ALOE ATTIVA.

xL POWERLIP is the perfect marriage of lip plumper and aloe lip balm. Powered by the Kiss-Me-Quick Flower to help boost lip volume naturally, this holistic lip care treatment is infused with 7 types of Hyaluronic Acid, Natural Peptides, and ALOE ATTIVA’s proprietary four times boosted aloe Elixir. 

“Our xL POWERLIP volumizing hydrator is the latest addition to our aloe vera beauty range. Powered by the Kiss-Me-Quick Flower, this naturally derived lip treatment is fresh, different, and created to make your lips look and feel their best,” explains a representative for the company.

“Our Aloe Vera powered lip care treatment offers multiple benefits, visibly plumping, filling, hydrating, revitalizing, contouring, and priming for the perfect makeup application. It imparts a subtle sheen with a natural finish, creating the ideal foundation for your favorite color lipstick.”

As with the other products in ALOE ATTIVA’s clean beauty range, xL POWERLIP is waterless, plant-powered, fragrance-free, gluten-free, and dermatologist tested making it appropriate for all skin types.

“At the heart of our genius new lip care treatment is our proprietary ALOE ATTIVA Elixir, a potent extract proven to be four times more effective than commercially available aloe vera preparations, our ALOE ATTIVA Elixir was developed by our founder, Marco Vernazza. It also contains Kiss-Me-Quick Flower essence, vitamins E and B3, collagen, shea butter, ginger root, 7 types of hyaluronic acid, and Natural Peptides,” adds the representative.

“What’s not in the formula are SLS, SLES, petroleum, GMOs, gluten, PEDs, EDTA, synthetic dyes or parabens. ALOE ATTIVA follows EU guidelines, which ban over 1,300 ingredients as opposed to US guidelines which ban only 11.”

In keeping with its natural beauty vision, the packaging for this newest item in ALOE ATTIVA’s aloe vera beauty range is made in Italy using sustainable resources. 

“We’re super excited about the launch of our xL POWERLIP volumizing hydrator lip treatment just in time for the holidays. What better gift for yourself or a loved one than a luscious lip care treatment that will leave your lips looking visibly plumper and hydrated with a natural, satin finish,” concludes the ALOE ATTIVA representative.


ALOE ATTIVA was founded by Genovese born Marco Vernazza. He has dedicated his career to better understanding how to use safe, natural formulations to create premium wellness and beauty products. Vernazza’s proprietary ALOE ATTIVA Elixir is proven to be four times more effective than commercially available aloe preparations and is the basis for the brand’s aloe-powered, waterless skin care line.

Social media links

Media Contact
Company Name: ALOE ATTIVA
Contact Person: Media Relations
Email: Send Email
Country: United States