After serving 150 clients globally, ExperientialEtc enters the US markets to serve the brands looking forward to innovation/technology driven marketing campaigns. If we accept that Digital solutions are the future, then technology like Metaverse will become more and more robust, and more brands will be looking out for digital solutions like Extended Reality, Virtual Reality and Mixed Reality to amaze their customers. Digital experiential activations help brands to reach out to many clients at once and ensure that the activity is data driven and integrates loyalty in their customers forever which eventually results in effective brand recall.
Though the digital branding industry is currently as the platforms like SparkAR, Lenstudio and WebAR always improving, the scope of innovation within the domain of AR will increase. Also since our development, designing and coding is all in-house and a dedicated team of 30 people at that task, the turnaround time for us to ensure that we meet the clients expectation within the timelines is relatively lesser. The idea behind setting up ExperientialEtc LLC in California is to that we reach these brands sooner and create a process driven strategy which makes them reach us at us.experientialetc.com
Manpreet Chhabra – Business Head, USA, ExperientalEtc said that “Going global was always the agenda. And what better than a platform like the biggest tech event in the world like CES. ExperientialEtc has amazed 150 clients in a span of 5 years, and now we want to bring our innovations in the world of Augmented reality, Artificial Intelligence, Interactive videos and Web-based games to the biggest market in the world, the US of A. CES not only provides a great platform for displaying our futuristic technology for brands but also aids networking to a great extent.”
Digital experiential business is pegged to be a 500 bn industry by 2028. In recent years, millennials have fueled this rapidly expanding sector of IRL experiences in which 72% of them prefer to spend their money to engage in live events instead of on material possessions — or even virtual ones. ExperientialEtc wants to take advantage of the prevailing trend by marrying innovation to technology and creating a long-lasting impression on the minds of technology fuelled millennials and generation Z.