Newly launched UK-based sustainable wellness brand, SURI has designed an innovative, eco-friendly electric toothbrush in a bid to offer the world’s most sustainable smile and help combat the carbon footprint of oral care.
With pre-sales now live and distribution planned for early spring 2022, the SURI electric toothbrush provides a new, style-savvy sustainable option, made primarily from biodegradable and recyclable materials to offer a superior clean with minimal impact on the environment.
While sales in bamboo manual toothbrushes continue to grow as consumers make changes to live more sustainably, to date there hasn’t been an eco-alternative for the thousands of electric toothbrush users in the UK.
Every year, around the world, over 4 billion toothbrushes are thrown out and a staggering 99% cannot be recycled. While electric models are proven to help consumers achieve a better clean, reducing plaque by 21% and gingivitis by 11% (Cochrane Review, 2014), unfortunately they have the worst carbon footprint when compared with other toothbrushes. And, although household electrical appliances are small, they make up 2% of landfill waste and it is estimated that they contribute to 70% of the pollution on land and in water.
The team at SURI are on a mission to tackle this issue, bringing a revolutionary new option to the market that helps advance the industry’s sustainable credentials.
Built with a right to repair for life, the toothbrush features an aluminium handle and compostable plant-based heads. Unlike other electric models, the body can be easily dismantled for recycling or repair by SURI. A lifetime guarantee under a subscription plan also covers the replacement of brush heads every one to three months as well as free repairs. SURI provides hassle-free mail-back recycling for all their products to ensure that none of its brushes end up in landfills or oceans.
SURI, short for “sustainable rituals” is a new sustainable wellness start-up by co-founders Gyve Safavi and Mark Rushmore. The duo spent years working for the multinational personal care and hygiene conglomerate, P&G and with their wealth of experience decided it was time to help tackle the industry’s environmental impact through sustainable innovation. The duo are committed to using as many recyclable and biodegradable materials as possible on all of their products, while running their business with a net positive environmental impact.
Gyve Safavi, co-founder, SURI commented: “Mark and I want to create a company that delivers the next generation of personal care, one that champions products that make you feel great, look good in your bathroom, and have minimal impact on our planet.
“While we know there’s still more that needs to be done, we were determined to make a significant step-change and introduce an electric toothbrush that is more sustainable but doesn’t compromise on the quality of the clean.”
The SURI electric toothbrush is available for pre-order now via trysuri.com and will be released in early spring 2022.