It is no secret that AI (artificial intelligence) is quickly becoming a part of everyday life, from smart thermostats in homes, to machine learning in advertising, and yes, even copywriting.
With unprecedented investment into AI, industries, including copywriting, have experienced breakthroughs in AI that are transforming the way businesses and people research, write and consume content online.
With 2021 squarely in the rearview, digital marketing thought leader Khris Steven of Khris Digital Marketing is breaking down what the future of AI copywriting tools and AI content generators will look like in 2022 and beyond.
Is AI Taking Over Copywriting in 2022?
According to a report published by McKinsey (2017), some experts project that nearly one half of all business and work-related activities could be automated with AI by the year 2055. This has led many copywriters to fear that their own careers could be in jeopardy.
This concern is not necessarily an unwarranted one. In recent years AI projects in the realm of content and copywriting have achieved blockbuster success, having come a long way since the early days of GPT-2, evolving into GPT-3 and becoming increasingly fine-tuned and polished to achieve a wide range of content and copy goals.
As far back as 2016, the Washington Post utilized AI to publish over 300 reports on the Rio Olympics without any human intervention. The posts and tweets were so well written that no one even raised an eyebrow or questioned if it was AI-produced. Taking advantage of this success, Heligraf from the Washington Post would go on to publish over 850 articles covering everything from financial news to local sports and politics with great success.
Who else is using AI? eBay, Nestle, Zoho, Google, Airbnb, IBM, and more.
An Invaluable Tool for Copywriters, Not a Replacement
Despite the prevalence of AI Content Generators in copywriting, AI is still in its infancy, and in most cases, is leveraged as a tool to complement and supplement a human copywriter in their efforts.
How AI Is Helping Savvy Copywriters Get More Done
Eliminate Writer’s Block: AI-generated ideation of content plans, ideas, concepts and angles can spark creativity, and defeat dreaded ‘writer’s block’ to keep copy flowing
New Perspective: AItools can offer unique and insightful perspectives on topics that may be beyond the prevue of the copywriter’s thoughts, creating new opportunities to explore various angles and concepts important to the target audience.
Enhance Quality of Tedious Tasks: There are only so many ways to say the same thing when writing repetitive descriptions, blurbs and more. Ai can assist with easily creating new and engaging versions of the same content.
Save Time and Improve Efficiency: AI copywriting tools can quickly create well-written, highly optimized copy for ads, intros and conclusions, comparisons, feature and benefit sections, FAQs, summaries, and much more, enabling copywriters to quickly produce rough drafts that can be further refined with a human touch.
Better Communication: Leveraging hundreds of millions of data points, AI copywriting tools can often suggest improved or enhanced ways of phrasing, challenging and improving the work of human writers.
Where AI Copywriting Tools Fall Short
- Empathy
- Critical thinking
- Analysis
- Creativity
- Long-form copy (full blog posts)
Better Copy When Collaborating with AI
Khris Digital Marketing has extensively reviewed the best AI Copywriting Tools and AI Copywriting software, delving into the good (and the bad), and exploring how these tools can enhance the work of copywriters.
According to Khris, although not perfect, Ai content generators and copywriting tools such as that in his Jarvis AI Review, are an incredible advancement in the realm of artificial intelligence and communication, and an invaluable tool for both amateur and professional copywriters alike.
About Khris Digital Marketing
Founded in 2018 by Khris Steven, Khris Digital Marketing is a digital marketing blog focused on providing other marketers with the tools and resources they need to achieve blockbuster success. From software and tools, to skill set development and sales funnels, Khris Digital Marketing takes a hands-on approach to evaluating and reviewing the best resources in the industry.
Those interested in learning more about Khris’ take on AI Content Generators and AI Copywriting Software are encouraged to check out his comprehensive reviews at KhrisDigital.com
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