Search Engine Optimization is one of the most effective ways to increase the desiring traffic on one’s website and boost the business to the required goals. Movers analyses the pros and cons of Professional and DIY SEO.
Dangers of DIY SEO for Movers
SEO, known as Search Engine Optimization, is one of the most valuable tools to drive new business from popular search engines such as Google, Bing, Yahoo, and DuckDuckgo. Local Movers or national appear in Google based on reviews, proximity, web design, user experience, media, and popularity.
Search Engine Optimization, when done correctly, can give the website more exposure, traffic, and leads, but the question is: Is it best to use a professional marketing agency for movers or take the DIY approach? Of course, both options have drawbacks and benefits, but generally, having experienced SEO marketers take care of a website is worth whatever the expense. Below, they’ve provided a more in-depth look at DIY and professional options to allow readers to make a more informed decision.
DIY Search Optimization for Movers
A website owner can verify their own Google My Business (Maps) listing, upload photos, videos, and even create an essential website through popular platforms such as Godaddy, Wix, or Squarespace. The business owner can also create web pages featuring every service they offer, such as safe gun moves, local moves, piano moves, and their starting service areas.
Cost: The only cost a website owner will accrue taking a DIY approach is the cost of the domain name and website hosting. Typically, they go for around $25 a month for a domain name, hosting, and email, which can easily stay below the cost of professional SEO companies, especially for more minor movers just starting.
Control: DIY search engine marketing gives the property owner complete control over the project’s outcome, ensuring it turns out exactly as they envision.
Time-Consuming: If the owner is manually building out webpages for each service and uploading and optimizing images, it can take away hours, days, and even weeks that could be spent making actual moves.
Dangerous: Improper optimizations can hinder the business and severely negatively impact the chances of being found online. It can result in limited views on search engines or even a deindexing if good robots’ txt files are not set up along with sitemaps.
Information Overload: Web design and SEO take systems. With Search Engine Optimization, there are hundreds of tasks one user be doing, and sifting through the noise to get to the signal will require them to become a part-time SEO and marketing expert, if not a full-time job, as they grow.
Professional SEO for Moving Companies
Experience: At a professional SEO company that specializes in movers, they will have seen everything, from startup to multimillion-dollar websites, SEO, and Google Ads tactics.
Professional-Grade Technology: Most professional web design and internet marketing companies own software or systems that stack advantages and virtually guarantee results.
Effectiveness: With their experience and artificial intelligence, most SEO companies can complete a web design, SEO, and Google Ads campaign efficiently. Additionally, with every job done right the first time, there’s no need to redo web pages or sections over and over on the website.
Costly: With professional service comes an increased price range. Unlike DIY options, the business owner isn’t just paying for direct SEO results but the professional customer service that comes with it. Most SEO and digital marketing services range from $247 to $5000 in price.
Unscrupulous Companies: Unfortunately, less savory companies out there are less experienced in the moving industry or less careful when handling a business’s brand name. People tend to hire them because they’re much cheaper than their competitors, but once they’ve received payment, it’s hard to get a hold of them again, even to correct a mistake.