BroadcastMed Introduces mDNA™ Reporting

BroadcastMed announced the launch of its advanced reporting technology, mDNATM Reporting. This innovative tool takes data to the next level to provide superior insight and maximum ROI on marketing spend for hospitals, medical education, device and pharmaceutical companies. 

“mDNATM  will change the way healthcare companies gather and analyze data for website optimization,” Mike Ciaburri, Vice President of Business Development, explained. “The granular visibility into the digital behavior of healthcare providers highlights the information necessary to efficiently market to them and guides future strategy.”

In addition to providing invaluable insight into behavior patterns, the mDNATM Reporting tool identifies prospects and leads for referrals and sales. By pinpointing the target market, mDNATM helps companies increase conversions with real-time monitoring and analytics. 

mDNATM Funnel Reports offer a detailed view into every physician’s digital activity across a single web property. By discovering the intricacies of each physician’s journey, liaisons and sales teams can optimize all of their physician outreach efforts to increase ROI. 

“We believe mDNATM can maximize marketing and outreach efforts to provide the greatest value to all types of organizations catering to healthcare professionals,” Ciaburri said. “Since your marketing efforts are only as good as the data you collect, raising the bar on information reporting increases a company’s ability to create relevant, effective marketing campaigns.”

mDNATM Reporting is powered by  MD-ID™, BroadcastMed’s revolutionary technology that delivers user-level insights to companies marketing to healthcare  professionals. Enhanced monitoring provides healthcare companies with a better understanding of what physicians are looking for and helps identify relevant promotional opportunities for digital marketing campaigns.

About BroadcastMed

BroadcastMed is a healthcare intelligence company impacting the future of medicine by producing, promoting, and distributing groundbreaking clinical content to healthcare professionals. The company powers more than 60 client-branded video portals and has an email list of more than 1.7 million verified allied healthcare professionals. Twelve of the Top 20 U.S. News & World Report Honor Roll Hospitals are BroadcastMed clients. 

Media Contact
Company Name: BroadcastMed
Contact Person: Drew Chorzempa, VP – Content Marketing
Email: Send Email
Phone: 1-800-880-8618
City: Farmington
State: CT 06032
Country: United States