In 2021, financial services organizations continued to invest in digital channels to stay in touch with clients, with the majority of respondents citing the need to enhance the customer experience as a key driver for their digital transformations.
Digital communications became more vital during the pandemic, with firms looking to offer a more seamless, personalized and interactive experience across channels to keep up with changing customer expectations.
As a result, three-quarters of firms are prioritizing digitized customer experiences now.
In terms of the top three priorities for digital transformation in the next two years, customer interaction was the highest priority (77%), with operations (69%) and sales and marketing (68%) following closely behind.
Though around 75% of all firms surveyed are in the mid-to-advanced stages of digitizing and transforming their client experiences, approximately 25% still have work to do to keep up with industry leaders.
Kusler Group in partnership with New City Consults Co.,Ltd, has enjoyed significant growth in its 6 years of operations, first establishing itself in Japan before expanding in the region with offices Hong kong and Taiwan. Controlling over $7 billion in assets Kusler Group account managers are practiced specialists with international experience in a host of markets.
Japan (Global Headquarters)