Pureauty Naturals, a holistic skin & hair care brand, announces its expansion into the Middle East via a new partnership with UltraPharma. UltraPharma, a licensed pharmaceutical distribution company based in Dubai, is known for its wider customer reach in niche markets like health supplements, Beauty, and skincare.
There is an exponential rise in the Middle Eastern markets in the beauty and skincare dominion; UltraPharma’s multichannel marketing and distribution network will facilitate customers in the Middle East to have easy access to a wide range of beauty products offered by Pureauty Naturals.
With over 25 years of experience in the UAE, UltraPharma is known for its personalized content that resonates with the brand identity of Pureauty Naturals and, its relationship with multiple e-commerce channels will enable Pureauty Naturals to penetrate deeper into the Middle Eastern Market.
On this new expansion, Pureauty Naturals’ leadership team says that “We are excited that through a great partnership with UltraPharma we will be able to better serve our Pureauty customer base in the Middle East and we look forward to serving the region for years to come.”
UltraPharma is a Ministry of Health licensed pharmaceutical distribution company located in Dubai, United Arab Emirates. UltraPharma’s journey began in 1996 in Abu Dhabi as UltraMed, specializing in distributing medical consumables and safety products for hospitals, laboratories, and blood banks.
In 2012, UltraMed expanded its operation to reach the wider Middle Eastern market through the inception of UltraPharma in Dubai. In 2019, UltraPharma launched its eCommerce site FITAMINAT, which offers high-quality health and beauty products and over two dozen brands – including Sambucol, Biolgan, and Haliborange.
About Pureauty Naturals
Pureauty Naturals endeavors to challenge beauty conventions and empowers consumers by helping them to embrace their natural and clean makeup-free look. They take pride in blending premium and effective ingredients with nourishing vitamins and oils in skin and hair care. Each Pureauty product has at least three main active ingredients that ensure the customers have a holistic skin and hair care experience. Powered by Pureauty’s promise, they strive to create nourishing products that awaken purity and beauty every day.